It feels like there are more and more options in digital marketing, the trends seem to arise out of nowhere, and it can be challenging to have everything necessary, so …
B2B Content Marketing – Why It Is Winning over Advertising
According to the Content Marketing Insitute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience …
Are You Missing Out on Podcasting and Why Are They So Popular?
Anyone who as ever asked the question “why are podcasts so popular” probably are among the few who haven’t been bitten by the podcast bug and are simply missing out. …
Customer Video Testimonials Increase the Effectiveness of Your Online Marketing Efforts
For any business owner or marketing leader looking to achieve greatness, using and applying customer video testimonials from satisfied customers is a sure way to achieve a win. When used …
What is IGTV and should your business consider yet another social media platform?
Instagram launched IGTV leaving business marketers asking – what is IGTV and should we consider yet another social media platform? In addition to the purposes of entertainment, companies can also …
Content and Social Selling – the Connection
One of the pillars of Social Selling is having great content to share for the engagement with your customers and prospects. In this episode, we talk about how you can …
How to Start Creating Content for Your Business
You’ve decided that your business needs content creation in their marketing strategy. How to Start Creating Content for Your Business? On this episode, Lee and Dontaye discuss how businesses can …
Executives – Ask This Before Building Your Personal Brand
There are clear and consistent considerations that have to be discussed and understood before an Executive begins their personal brand journey. Building an executive personal brand goes far beyond maintaining …