Unlock the Power of Research: Leverage Expert Knowledge to Elevate Your Content with Andy Crestodina
Research is a “magical, almost all-powerful format for content.” I agree with Andy Crestodina on this completely. Here’s the catch…
Marketing KPIs: Jennifer Griffin Smith Explains How to Tackle Misguided Leadership Demands
How do you correct misguided Marketing KPIs when leadership asks for the wrong ones? The business of marketing is complicated and Jennifer Griffin Smith helps explain why this is so.
Testing Page
Select Your Podcast Type and Frequency Audio Only – 2 / MonthAudio Only – 4 / MonthVideo Show – 2 / MonthVideo Show – 4 / MonthChoose Your Episode Frequency
Web3, Google Analytics 4 and More with Brian Piper
Brian Piper and I discuss web analytics, content strategy, optimizing digital content, Web3, and his book with Joe Pulizzi – Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3.
International Marketing From an African Perspective with Mark Kaigwa
Mark Kaigwa and I chat about digital marketing in Africa compared to the global perspective, Mark’s strategy and storytelling consultancy – Nendo, how marketers can drive their digital initiatives, and what marketing trends we need to focus on in 2022.
Pros of Niche Marketing and Communicating Clearly to Your Audience with Ahava Leibtag
Ahava Leibtag and I talk about the advantages and disadvantages of hiring a specialized marketing agency, Ahava’s content marketing consultancy – Aha Media Group, content marketing, the importance of repurposing content, and podcasting.
Video and Podcasts: Capturing Your Internal Experts As Content with Zontee Hou
Zontee Hou and I chat about B2B marketing, how to create data-driven content, Zontee’s experience as head of strategy at the marketing agency Convince-&-Convert, and why businesses should utilize podcasting to increase engagement.
Sangram Vajre – The Evolution of ABM and Facilitating Go-To-Market
Sangram Vajre and I chat about sales and marketing alignment, Sangram’s MOVE framework, and how organizations should facilitate their Go-To-Market strategy. Plus other insights into the realm of the Business of Marketing.
Top Podcast Production Companies and Services
Looking for the top podcast companies and agencies this year? When searching for a podcast company to work with, you must know the full capabilities and services that the company can provide. Beware of the term “full-service podcast company”.
How Businesses Can Stop Being Boring with Kathy Klotz-Guest
Kathy Klotz-Guest and I talk about how to “Keep It Human”, get past “Business Boring” and begin creating engaging content.