We’re back with another value-packed conversation around content! Content vs Commercial, what has happened that Content is taking over Commercials. How has the consumer attitude changed in regards to being “sold” to? What do Commercials need to learn from Content creators? It’s all in this show that you don’t want to miss if you are interested in attracting new business with your content.
In this episode, we talked about three things about Content vs Commercial:
-
-
-
- Sale, sale, sale is dead, dead, dead.
- What is commercial today?
- How storytelling has changed the game?
-
-
View the full list of episodes list here.
Subscribe on:
- Itunes – Listen and Subscribe Here
- iHeart Radio – Listen and Subscribe Here
- Google Play – Listen and Subscribe Here
- Stitcher – Listen and Subscribe Here
- Spotify – Listen and Subscribe Here
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
#Content #ContentMonsta #BeContent #SocialMedia #ContentMarketing #Podcast
- Podcast Marketing is not Marketing a PodcastWhen most business leaders hear the phrase, they think it means promoting a podcast. Growing downloads. Chasing subscribers. Building a show big enough to attract sponsors.
- Why Performance Marketing Is Broken – Rethinking ROI in Content Strategy with Robert RoseMarketers tend to talk about measurement as a problem they are about to solve. Better tools, cleaner data, smarter attribution; the fix always seems one software purchase away. Robert Rose pushes back on that idea hard.
- The Importance of Video Content in AI-Driven SearchAI-driven generative search engines reshape how information is discovered and consumed, video content is gaining an edge in visibility, engagement, and credibility.


