Business of Content

Content vs Commercials: How Content Changed the Game for Advertisers

In The Business of Marketing Podcast by A. Lee Judge

We’re back with another value-packed conversation around content! Content vs Commercial, what has happened that Content is taking over Commercials. How has the consumer attitude changed in regards to being “sold” to? What do Commercials need to learn from Content creators? It’s all in this show that you don’t want to miss if you are interested in attracting new business with your content.

In this episode, we talked about three things about Content vs Commercial:

        • Sale, sale, sale is dead, dead, dead.
        • What is commercial today?
        • How storytelling has changed the game?

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