Our Content
While we spend most of our time creating awesome content for our clients, we still take some time to create awesome content of our own. Enjoy, Learn, and Subscribe so that you don’t miss out on hearing from our Monstas!
Monsta Podcasts
Our own podcast is called "The Business of Marketing" Originally debuted as The Business of Content, we expanded to include industry expert interviews in our second season. Subscribe to the podcast on your favorite podcast listening platforms such as Apple Podcasts, Spotify, Stitcher, and more.
Monsta Blogs
Here you will find a treasure of How To, Best Practices, and Industry insights to help you be successful in Content Marketing. Learn about how create the kinds of content that you can repurpose and receive the greatest ROI on your effort.
Content Monsta on YouTube
Content Education and Insights
B2B Influencer Marketing: What B2B Companies Get Wrong
B2B influencer marketing is growing faster than most companies can learn to use it. LinkedIn is building a creator marketplace, brands are approaching creators directly, and executives are feeling pressure
Digital Marketing Attribution Is Nearly Useless. What Do You Do Now?
Digital marketing attribution is on its last leg. For years it was the default way to judge what worked, and that era is almost over. The tracking it depends on
Inside Buffer’s Creator-Driven Culture: Sabreen Haziq on Content, Measurement, and Community Growth
Sabreen Haziq leads brand, community building, and creator innovation at Buffer, the social media management company known for radical transparency. She is also the founder and host of The Lavender
How to Get Your Content Cited in AI Search
The brands that stay visible will be the ones that treat content as a connected system, not a stack of one-off posts. Every video, transcript, article, and piece of structured data should reinforce the others and point back to real expertise.
Employee Generated Content: How Brands Build Authentic Influence vs AI
Heike Young a former content leader at Salesforce and Microsoft, joined hosts A. Lee Judge and Rocio Osuna to talk about employee-generated content and how to build a program that does not collapse after the first month.
Building Smarter AI Workflows and Measuring Marketing That Matters with Dale Bertrand
The episode confronts anxieties around AI replacing human jobs, advocating for a focus on expertise amplification and the development of critical thinking skills in the AI era.