While we spend most of our time creating awesome content for our clients, we still take some time to create awesome content of our own. Enjoy, Learn, and Subscribe so that you don’t miss out on hearing from our Monstas!
Our own podcast is called "The Business of Marketing" Originally debuted as The Business of Content, we expanded to include industry expert interviews in our second season. Subscribe to the podcast on your favorite podcast listening platforms such as Apple Podcasts, Spotify, Stitcher, and more.
Here you will find a treasure of How To, Best Practices, and Industry insights to help you be successful in Content Marketing. Learn about how create the kinds of content that you can repurpose and receive the greatest ROI on your effort.
Content Monsta on YouTube
Content Education and Insights
Sangram Vajre and I chat about sales and marketing alignment, Sangram’s MOVE framework, and how organizations should facilitate their Go-To-Market strategy. Plus other insights into the realm of the Business of Marketing.
When searching for a podcast company to work with, you must know the full capabilities and services that the company can provide. Beware of the term “full-service podcast company” because it may not include the primary podcast services you need – recording for example.
Ardath Albee and I chat about how B2B organizations should think about personas, the type of content B2B companies need to create, and how they can be more relatable through strategic content.
Rand Fishkin and I discuss how to attract the right audience by creating content that converts and shares tools that every marketer should be utilizing for the best ROI.
Neal Schaffer and I discuss the meaning of a Fractional CMO, the difference between social and digital marketing, and the lessons CMO’s need to learn to run a better marketing organization.
Kathy Klotz-Guest and I talk about how to “Keep It Human”, get past “Business Boring” and begin creating engaging content.