Our Content
While we spend most of our time creating awesome content for our clients, we still take some time to create awesome content of our own. Enjoy, Learn, and Subscribe so that you don’t miss out on hearing from our Monstas!
Monsta Podcasts
Our own podcast is called "The Business of Marketing" Originally debuted as The Business of Content, we expanded to include industry expert interviews in our second season. Subscribe to the podcast on your favorite podcast listening platforms such as Apple Podcasts, Spotify, Stitcher, and more.
Monsta Blogs
Here you will find a treasure of How To, Best Practices, and Industry insights to help you be successful in Content Marketing. Learn about how create the kinds of content that you can repurpose and receive the greatest ROI on your effort.
Content Monsta on YouTube
Content Education and Insights
Employee Generated Content: How Brands Build Authentic Influence as AI Floods the Feed
Heike Young a former content leader at Salesforce and Microsoft, joined hosts A. Lee Judge and Rocio Osuna to talk about employee-generated content and how to build a program that does not collapse after the first month.
Building Smarter AI Workflows and Measuring Marketing That Matters with Dale Bertrand
The episode confronts anxieties around AI replacing human jobs, advocating for a focus on expertise amplification and the development of critical thinking skills in the AI era.
Podcast Marketing is not Marketing a Podcast
When most business leaders hear the phrase, they think it means promoting a podcast. Growing downloads. Chasing subscribers. Building a show big enough to attract sponsors.
Why Performance Marketing Is Broken – Rethinking ROI in Content Strategy with Robert Rose
Marketers tend to talk about measurement as a problem they are about to solve. Better tools, cleaner data, smarter attribution; the fix always seems one software purchase away. Robert Rose pushes back on that idea hard.
The Importance of Video Content in AI-Driven Search
AI-driven generative search engines reshape how information is discovered and consumed, video content is gaining an edge in visibility, engagement, and credibility.
The Formula for Real AI Content Quality and Quantity
AI offers speed. It brings volume. But used the wrong way, AI will fill the market with noise instead of value. The difference between true productivity and wasted motion is