The Business of Marketing podcast is a conversation where we learn how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.
Jennifer Jurgens, CEO of 1BoldStep, shares how marketers can align with sales, fix funnel bottlenecks, and drive revenue by adopting a revenue-first strategy and embracing the full customer journey.
A. Lee Judge and Marc Raco share how marketers can build scalable content engines, secure executive buy-in, and turn raw conversations into multi-format marketing assets.
Pam Didner pulls no punches about what’s changing, and what’s at risk. She shares frameworks from her new books The Modern AI Marketer and 75+ Marketing Prompts for ChatGPT, showing how individuals, teams, and enterprises can adopt AI without losing their strategic edge. You’ll learn why focusing on workflows matters more than chasing the latest tool and how prompting skills are quickly becoming table stakes for marketing success.
Mark Schaefer shares how marketers can thrive in the AI era by embracing bold ideas, building trust through word-of-mouth, and creating human-driven experiences that AI can’t replicate. He explains why competence isn’t enough—and how audacity, community, and creativity are the real competitive advantages.
Drew Neisser, author of Renegade Marketing, shares how top CMOs build trust in the C-suite, prove marketing’s value through pricing power, and align strategy across the business. He breaks down why short-term ROI thinking undermines real brand impact – and how marketers can reframe the conversation around outcomes.
Nancy Harhut, author of Using Behavioral Science in Marketing, shares science-backed tactics to influence buyer behavior and boost conversions. Discover how small psychological triggers in your messaging, pricing, and design can drive real results – ethically and effectively.
Content marketing is evolving faster than ever, and most creators and brands are leaving money on the table. Joe Pulizzi, the “Godfather of Content Marketing,” reveals how to diversify revenue streams, leverage AI, and turn content into a sustainable business. Whether you’re a solo creator or a brand, these insights will help you stay ahead.
AI, blockchain, and automation are transforming marketing faster than ever. AI-powered search is reshaping SEO, AI agents are making decisions without human input, and blockchain is revolutionizing trust, privacy, and digital identity. Sandy Carter breaks down these major shifts and reveals how marketers can stay ahead in an AI-first world.
B2B buyers trust people, not brands—and traditional marketing isn’t enough anymore. In an era of skepticism and information overload, earning trust is the key to driving demand. Aaron Hassen shares how brands can stand out, build credibility, and create lasting connections through bold, authentic marketing strategies.
Buyers are doing more research than ever before, and businesses that prioritize transparency and trust are winning. Marcus Sheridan, author of They Ask, You Answer, shares how content marketing, pricing transparency, and self-service tools are transforming the way companies attract and convert customers. Learn how to build a brand that earns trust and drives sales in today’s digital-first world.