The Business of Marketing podcast is a conversation among Marketing and Sales experts that can help you win as things change fast. Hosted by A. Lee Judge, Marketing and Sales Consultant along with a Mastermind Group of professional marketers. Stay up-to-date and sharp on your marketing knowledge while learning from these experienced marketers.
Marketers tend to talk about measurement as a problem they are about to solve. Better tools, cleaner data, smarter attribution; the fix always seems one software purchase away. Robert Rose pushes back on that idea hard.
Goldie Chan, the “Oprah of LinkedIn” joins Rocio Osuna and A. Lee Judge on the podcast. LinkedIn video is no longer an experiment, and it is not just for people
When you listen to the episode, you’ll hear our special guest, brand strategist Rod Brinson, join us to share his expert insights on the intersection of business and personal branding,
Why Business Storytelling Matters More When AI Creates Most of the Content AI-generated content is flooding every channel, and audiences are starting to notice. The writing sounds the same. The
The Business of Marketing podcast is entering Season 5 with a new co-host. Rocio Osuna, a marketing professional whose personal brand has been growing as she navigates the job market firsthand.
Marketing is facing a crisis of credibility and alignment, as legacy systems and outdated KPIs have led to internal silos and a disconnect from revenue goals. Andrei Zinkevich of FullFunnel.io and A. Lee Judge, Sales and Marketing Consultant, explore how marketing and sales leaders can adopt a unified revenue team approach to drive meaningful business outcomes.
Begin with the story. Valuable content is created by focusing on the narrative and then selecting distribution methods that fit.
AI search optimization has quickly become the game changer that’s reshaping how brands show up and get chosen.
Christopher Penn, co-founder of Trust Insights, breaks down how offline AI, agent-ready websites, and smarter SEO are reshaping marketing strategy in the age of local models and zero-click search.
A. Lee Judge and Katie Brinkley discuss the “red flags” they look out for when companies approach them about starting a podcast.