Content Marketing Resources and Tools
Inside Buffer’s Creator-Driven Culture: Sabreen Haziq on Content, Measurement, and Community Growth
Sabreen Haziq leads brand, community building, and creator innovation at Buffer, the social media management company known for radical transparency. She is also the founder and host of The Lavender Fix, a self-improvement podcast. Co-host Rocio Osuna brought Sabreen onto The Business of Marketing, hosted by A. Lee Judge, for
How to Get Your Content Cited in AI Search
The brands that stay visible will be the ones that treat content as a connected system, not a stack of one-off posts. Every video, transcript, article, and piece of structured data should reinforce the others and point back to real expertise.
Employee Generated Content: How Brands Build Authentic Influence vs AI
Heike Young a former content leader at Salesforce and Microsoft, joined hosts A. Lee Judge and Rocio Osuna to talk about employee-generated content and how to build a program that does not collapse after the first month.
Building Smarter AI Workflows and Measuring Marketing That Matters with Dale Bertrand
The episode confronts anxieties around AI replacing human jobs, advocating for a focus on expertise amplification and the development of critical thinking skills in the AI era.
Podcast Marketing is not Marketing a Podcast
When most business leaders hear the phrase, they think it means promoting a podcast. Growing downloads. Chasing subscribers. Building a show big enough to attract sponsors.
Why Performance Marketing Is Broken – Rethinking ROI in Content Strategy with Robert Rose
Marketers tend to talk about measurement as a problem they are about to solve. Better tools, cleaner data, smarter attribution; the fix always seems one software purchase away. Robert Rose pushes back on that idea hard.
Here are links to resources and tools that will help you in your content creation efforts!
- Free Video Teleprompter
- Content Marketing Terms To Know
- Content Monsta Creator Support Site
- Content Monsta UTM Generator Tool
- Content Audit Worksheet – Save a copied version to edit
- How Does Google See Your Images? Google Cloud Vision
- Podcast Platform badges for your podcast page