It can be said that live streaming is the new radio. Why? Because this powerful marketing tool meets today’s audiences where they are almost all the time – on the …
10 Ways to Make Your Videos More Engaging
There are reasons by video is more engaging than other content, but even with video, there are ways to make one video more engaging than another. Because the human brain …
Podcast Intro, Outro, and Description: Key Items to Launching Your Podcast
It’s an exciting time! You have a podcast idea, you are committed to the launch, and now it’s time to tell the world what your show is about. Well, there …
5 Essential Considerations for Remote Work Video
In order to communicate professionally, clearly, and without distractions, you need to prepare your video environment and equipment. Follow these tips and you’ll be able to present yourself in the best way on camera when working remotely.
Video Production vs. Video Marketing
Video production and knowing what to do with marketing videos produced are two vastly different skills. One is a creative and technical function, while the later is a marketing strategy …
What Skills Are Required for Today’s Digital Marketer?
The skills needed to be a successful digital marketer are forever changing. It requires constant learning of both skills and software platforms. Marketing is no longer primarily a creative field, …
Content Marketing vs. Advertising: Which is Winning?
If you are wondering about the best marketing strategy for your brand, stay tuned for our discussion on content marketing vs. advertising, and find out which one we believe is …
Podcast Consistency – How to Keep the Show Going
Nearly everything about today’s online presence is about balancing quality content with timing and making sure that whatever comes next is properly promoted and represented. To keep your podcast show …
Podcast Promotion – 9 Tips and Strategies for Success
How can a creator make themselves known and maintain a regular audience through podcast promotion? With so much content flooding our social media and other digital platforms, it’s almost silly …
Convincing Your Boss that Content Marketing is Vital
You have probably chosen this article because you know you know content marketing is vital for your business. You might be well-versed in digital content creation, yet are unhappy with …