Harness the Power of Podrolls

Harness the Power of Podrolls: Boost Podcast Discoverability and Boost Your Website Engagement

In Blog by A. Lee Judge

A podroll is a list of recommended podcast episodes that are related to the content of the website and can boost the discoverability of your podcast.

As the popularity of podcasts continues to grow, it’s becoming increasingly important for websites to include a podroll. 

Much like a blogroll, which is a list of recommended blog articles, a podroll is a list of articles or pages that you have created for each of your podcast episodes.

Podrolls can provide many benefits to both the website owner and the audience.

Overview

As a podcaster, you understand the importance of expanding your audience and keeping them engaged.

One effective way to achieve this is by implementing a “podroll” on your website, featuring more of your own podcast episodes.

This curated list of your own content allows listeners to discover and enjoy more of your work, increasing their engagement and loyalty.

In this article, we’ll explore the benefits of having a podroll on your website and how it can help you grow your podcast community.

1. Enhance User Experience

A podroll offers a seamless way for your website visitors to explore and discover additional episodes of your podcast.

By presenting a curated list of your own content, listeners can easily access more episodes without having to search elsewhere.

This not only improves the user experience but also helps keep your audience engaged and on your site for longer periods.

By linking between podcast pages and including podcast episode embeds within other related articles, you increase website dwell time, and also increase opportunities to engage your website visitor.

LEK Podroll Image
SOURCE: insight exchange - LEK Consulting | Content monsta client - Podroll example

2. Showcase Your Best Content

Curating a podroll allows you to highlight your best and most popular episodes, ensuring that new and existing listeners have easy access to the content that showcases your podcast’s unique value.

This can help you attract new subscribers and keep your current audience hooked, fostering long-term loyalty and growth.

When you have episodes that receive higher engagement or feature celebrities in your industry, having a podroll gives you a place to promote them above other episodes as a priority.

3. Encourage Binge-Listening and Subscriptions

By providing a podroll on your website, you create an environment that encourages binge listening and subscriptions.

As listeners discover more of your content, they are more likely to consume multiple episodes in one sitting.

This increased engagement can lead to higher retention rates, stronger brand awareness, and a stronger sense of connection to your podcast.

An example of this is when a listener reaches your website because of one episode and then sees another title that interests them.

The more title they see that interest them, the more likely they are to subscribe and take your podcast with them.

IOT Episode feature image
SOURCE: IOT Security podcast - phosphorus | Content monsta client - Episode feature image example

4. Simplify Content Navigation

Having a podroll on your website makes it easy for your audience to navigate your content. Podrolls also make your podcast content searchable.

You can categorize your episodes by theme, topic, or series, making it simple for listeners to find the content that interests them the most.

This user-friendly approach to content organization enhances the overall experience for your audience and can help increase your podcast’s appeal.

Include a link to your podroll in your website menu. It can be a top-level menu item or a sub-menu item under Resources, Media, Insights, or Content Hub.

The key here is to make sure that anyone looking for your podcast content can easily find it when they land anywhere on your website.

Under The Hood menu image
SOURCE: Under the hood - synapse | Content monsta client - Menu image example

5. Boost SEO and Website Traffic

Featuring a podroll on your website can contribute to better search engine optimization (SEO) on and off of your website.

By linking to your own podcast episodes and creating a well-organized content structure, you make it easier for search engines to crawl and index your site.

This can help improve your website’s search rankings and increase organic traffic, ultimately bringing more visitors to your site and potentially converting them into regular

Content Leading to Podcast Page
SOURCE: CONTENT MONSTA - CONTENT LEADING TO THE PODCAST PAGE

6. Creating Articles for Each Podcast Episode

Incorporating an article about your podcast on your website is an effective way to increase its discoverability and attract new listeners.

By creating well-written, engaging, and informative articles, you provide potential listeners with valuable insight into your podcast’s content, themes, and unique value proposition.

These articles can be optimized with relevant keywords and phrases related to your podcast’s niche, making it easier for search engines to index your content and display it in search results.

As a result, when users search for topics related to your podcast, they are more likely to come across your website and discover your podcast.

Furthermore, sharing these articles on social media platforms and other relevant online communities can drive additional traffic to your website, ultimately increasing your podcast’s visibility and reach.

Conclusion

Incorporating a podroll into your website offers numerous benefits that can help you grow your podcast and cultivate a dedicated audience.

By enhancing the user experience, showcasing your best content, encouraging binge-listening, simplifying content navigation, creating podcast episode articles, and boosting SEO, a podroll is a powerful tool for promoting your own podcast episodes.

Start curating your podroll today and unlock the potential to take your podcast to new heights.

Zero-Listen Strategy Crafting Podcasts That Fuel Business Growth

Zero-Listen Strategy: Crafting Podcasts That Fuel Business Growth

The zero-listen podcast strategy redefines success in content marketing by prioritizing targeted engagement over broad listenership. This focused approach ensures that podcasts serve not just as a platform for content but as a strategic tool for business growth. By honing in on the right audience, businesses can deepen connections, drive engagement, and achieve specific business goals, making every word and every episode count toward meaningful impact.

Read More »