Listen and Follow
View the Recording Session
In this episode, we have someone who can help us learn more about agencies and marketing in general through the lenses of ability and honesty.
- Doug, I hear that you are a writer at heart, so how did that spark your journey to where you are today?
- How can a business looking to work with a marketing agency be confident that this agency has roots in the type of content that they need and that they don’t get fooled by the “Full Service Content Agency”?
- What are your thoughts on A.I. in the content creation process? The good and bad.
- Tell me more about your thoughts on your definition of a Great Content Brand.
- In your slideshare on the topic you gave Six Principles of Great Content Brands, can you mention a few of those principles.
When it comes to marketing agencies, I work on both sides of the fence. I work within large organizations that hire agencies around the world. I also operate an agency. What I see too often, is agencies that sell services when the agency knows it will be a stretch for them to actually deliver.
- What do you think companies should do to avoid hiring agencies who aren’t insanely honest?
- What can agencies do better to be more honest when marketing their services?
- When it comes to creating Honest marketing, what do you say to organizations who have no interest in saying anything besides “Our product is the Best” because ‘why even address the flaws… our customers can do that’?
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
![The QVQ Content Funnel](https://contentmonsta.com/wp-content/uploads/2024/07/The-QVQ-Content-Funnel-Explained-featured-image-300x200.png)
The QvQ Content Funnel: Ending the Quality versus Quantity Question
Marketers often debate whether to prioritize the quality or quantity of content. The QvQ Content Funnel proposes a strategy to balance both, tailoring content type and volume to different sales funnel stages. This method enhances engagement, drives conversions, and builds customer loyalty by delivering the right content at the right time.
![5 Digital Marketing Content Types That Drive Business](https://contentmonsta.com/wp-content/uploads/2019/05/1-300x171.png)
5 Digital Marketing Content Types That Drive Business
There are several digital marketing content types that are sure to drive business over the coming years. It’s no secret that content marketing is the driving force behind most, if
![Securing Approval for Your Video Budget A Strategic Guide](https://contentmonsta.com/wp-content/uploads/2024/06/Securing-Approval-for-Your-Video-Budget-A-Strategic-Guide-featured-image-300x200.png)
Marketing Video Budget – How to secure executive approval
Discover how to secure executive approval for your video marketing budget. This article teaches you to address the critical concerns of CFOs and CMOs, focusing on efficiency, cost-effectiveness, and ROI. Learn strategies for promoting quick turnarounds, diversifying video content, and implementing remote production. Equip yourself with the tools to present a strategic, results-oriented plan that aligns with your company’s goals and impresses your executives.