Listen and Follow
View the Recording Session
In this episode, we have someone who can help us learn more about agencies and marketing in general through the lenses of ability and honesty.
- Doug, I hear that you are a writer at heart, so how did that spark your journey to where you are today?
- How can a business looking to work with a marketing agency be confident that this agency has roots in the type of content that they need and that they don’t get fooled by the “Full Service Content Agency”?
- What are your thoughts on A.I. in the content creation process? The good and bad.
- Tell me more about your thoughts on your definition of a Great Content Brand.
- In your slideshare on the topic you gave Six Principles of Great Content Brands, can you mention a few of those principles.
When it comes to marketing agencies, I work on both sides of the fence. I work within large organizations that hire agencies around the world. I also operate an agency. What I see too often, is agencies that sell services when the agency knows it will be a stretch for them to actually deliver.
- What do you think companies should do to avoid hiring agencies who aren’t insanely honest?
- What can agencies do better to be more honest when marketing their services?
- When it comes to creating Honest marketing, what do you say to organizations who have no interest in saying anything besides “Our product is the Best” because ‘why even address the flaws… our customers can do that’?
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
Zero-Listen Strategy: Crafting Podcasts That Fuel Business Growth
The zero-listen podcast strategy redefines success in content marketing by prioritizing targeted engagement over broad listenership. This focused approach ensures that podcasts serve not just as a platform for content but as a strategic tool for business growth. By honing in on the right audience, businesses can deepen connections, drive engagement, and achieve specific business goals, making every word and every episode count toward meaningful impact.
Talking Head Videos in Your Marketing Strategy
In the ever-evolving landscape of digital marketing, the incorporation of talking head videos stands out as a pivotal strategy for businesses aiming to elevate their content marketing efforts. With a
Conversational Content Creates Authenticity for Your Brand
Embracing Conversational Content for Unparalleled Authenticity With AI-generated content quickly filling up digital spaces, standing out requires more than just volume; it demands uniqueness and authenticity. That’s where conversational content,