Listen and Follow
Also find the podcast on all other popular listening platforms including Pandora, iHeartRadio, and Audible.
In this episode, A. Lee Judge and Bernie Borges, Vice President of Global Content Marketing for iQor, discuss the effective podcast formats for brands and individuals. They cover various topics like recruiting the right guests, effective interviewing techniques, promoting a podcast, and leveraging it for B2B business development.
Bernie shares his experience hosting two different podcasts, while Lee provides tips to improve the reach and engagement of a podcast. They also talk about editing approaches to maintain a natural conversation flow while avoiding long breaks, and the importance of subscription and website promotion for maximum engagement.
Conversation points:
- Tips to improve podcast reach and audience engagement
- Benefits of networking with other podcasters
- Editing techniques for podcast spacing
- Podcast formats and effective interviewing techniques
- Platforms for advertising podcasts and turning guests into prospective clients
- Editing content and the importance of a website for SEO
- Subscription for a podcast and distinguishing solo shows, interview-style podcasts, and narrative format
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
The Importance of Video Content in AI-Driven Search
AI-driven generative search engines reshape how information is discovered and consumed, video content is gaining an edge in visibility, engagement, and credibility.
The Advantage of Executive Led Video Content
Unlock the full potential of your brand with executive-led video content, a powerful tool proven to build credibility and drive engagement. Discover how thought leadership videos not only boost visibility but also influence buyer behavior, securing a competitive edge in the B2B sector.
How to Create Compelling Video and Audio Content: 12 Best Practices and Tips for Success
Creating engaging video and audio content is crucial for marketers. Learn essential strategies to elevate your content game. Whether you’re a seasoned creator or just starting out, these tips will help you connect with your audience more effectively. Discover how to make your content truly resonate.
