Most marketers struggle to prove ROI because they treat content as a cost—not a revenue driver. This article breaks down three practical strategies to help B2B marketers align content with the buyer’s journey, support sales conversations, and tie content directly to revenue. Discover how to turn your content into a profit-generating asset.
Too many new podcast hosts make the mistake of scripting every word – missing the heart of what makes podcasts work: real, unscripted conversation. This article explores how the best shows are built on curiosity, not checklists. Learn why Content Monsta’s producers say to ditch the pre-interview, bring just a few strong questions, and focus on the three L’s: Listen, Learn, Lead.
If your podcast or video content isn’t landing, structure may be the problem. At Content Monsta, we’ve learned that leading with a strong hook, cutting the fluff, and mapping out every element – from intros to promos – keeps audiences engaged and improves results. Here’s how to structure your content for maximum impact.
Creating video clones for marketing purposes is not going to age well. In the next couple of years, you are going to see the rise and fall of a clever,
AI tools promise instant content at scale, but the truth behind the scenes is far less simple. Software can’t coach a nervous expert, fix bad lighting, or capture authentic delivery. When it comes to high-impact video content, human expertise still makes the difference. This blog breaks down where automation works and where it falls flat.
How to Reach More Customers, Create More Content, and Do It All with Less Time and Resources A strategic guide for Marketing Leaders scaling business video in a content-first world.
Marketers are being pushed to produce more content than ever – faster, cheaper, and across more channels. Here’s why marketing leaders are rethinking in-house video production – and choosing specialized partners to do it right.
Traditional content creation is too slow, expensive, and out of sync with modern buyers. Discover why remote Video Production and podcasting are the key to scaling authentic, high-value content that builds trust and drives engagement. Stop overproducing—start creating at the speed of today’s consumers.
AI-driven generative search engines reshape how information is discovered and consumed, video content is gaining an edge in visibility, engagement, and credibility.
Unlock the full potential of your brand with executive-led video content, a powerful tool proven to build credibility and drive engagement.