AI + Human Powered Content Marketing: Speed Without the AI Slop
FAST, CHEAP, and GOOD. You can have them all. Speed keeps coming up in client conversations, and for good reason. The meaning of speed has changed. Fast used to mean
How to Measure Content Marketing ROI
Content marketing ROI is often miscalculated because it is based on a short time frame, a single piece of content, or even a single campaign. Instead, it should be measured
Why Pay for Remote Video Production
If you already have someone on your team who can edit videos, it’s fair to ask, “Why would we pay an outside agency?” In reality, remote video production doesn’t require
Transmutative AI: Evolving Content Without Losing the Human Touch
Differing from general Generative AI, Transmutative AI doesn’t create content from thin air. It creates from something real – your substance, your thoughts, your experiences, your expertise.
Improve Your Content Approval Process
Learn how to improve your content approval process and what potholes to avoid that slow down your review process.
How to Tie Content Marketing ROI to Revenue: A B2B Guide
Most marketers struggle to prove ROI because they treat content as a cost—not a revenue driver. This article breaks down three practical strategies to help B2B marketers align content with the buyer’s journey, support sales conversations, and tie content directly to revenue. Discover how to turn your content into a profit-generating asset.
The Three L’s Every Podcast Host Needs: Listen, Learn, and Lead
Too many new podcast hosts make the mistake of scripting every word – missing the heart of what makes podcasts work: real, unscripted conversation. This article explores how the best shows are built on curiosity, not checklists. Learn why Content Monsta’s producers say to ditch the pre-interview, bring just a few strong questions, and focus on the three L’s: Listen, Learn, Lead.
Designing a Winning Podcast Structure: Lessons from Behind the Scenes
If your podcast or video content isn’t landing, structure may be the problem. At Content Monsta, we’ve learned that leading with a strong hook, cutting the fluff, and mapping out every element – from intros to promos – keeps audiences engaged and improves results. Here’s how to structure your content for maximum impact.
Avatar Spam is Coming – and going.
Creating video clones for marketing purposes is not going to age well. In the next couple of years, you are going to see the rise and fall of a clever,
Why Human Expertise Still Wins: The Real Story Behind Scalable Content
AI tools promise instant content at scale, but the truth behind the scenes is far less simple. Software can’t coach a nervous expert, fix bad lighting, or capture authentic delivery. When it comes to high-impact video content, human expertise still makes the difference. This blog breaks down where automation works and where it falls flat.