Listen and Follow
View the Recording Session
The fun part is that Google runs the world and keeps us on our toes with attempts to satisfy the algorithms and to get our web efforts to reach the masses.
My guest this episode has consulted for various enterprises and well-known brands for over 10 years, while playing key roles within multiple agencies and solution providers in the inbound marketing industry.
I want to ask you about 3 specific areas of SEO today Steve.
1. First Let’s start with Local SEO vs MultiLocation vs “no particular location”
- How does an SEO strategy differ between Local SEO and Multi-location SEO?
- What about SEO for services like products and web services where company location doesn’t matter?
In regard to developers. A good developer understands how to optimize for Google’s constant changes.
- Can you give us an overview of the most frequent challenges recent updates have posed for most websites?
- Are all CDNs created equal? What do we look for when choosing a CDN?
Too often we look at SEO from an aspect of just “Words” on a page. We’ve discussed how the website development has an impact.
- How can we optimize Video and Audio to drive the SEO of our websites?
- How has Google changed in regard to its ranking of podcast and video content?
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.

Podcast Strategy Tips You Should Never Miss
Producing a podcast is only one part of your overall podcast strategy. The most important question that you should ask as a podcaster, especially if your podcast is tied to your business, is…“What actions do you want your podcast listeners to take when they find your podcast?”

Public Relations vs Digital Marketing with Gini Dietrich
Gini Dietrich and I dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world, Gini’s role and expertise as the Founder, CEO, and author of Spin Sucks – a digital marketing agency and book, her creation of the PESO model, digital media, and more.

Developing a Growth Marketing Strategy with Darrell Evans
Darrell Evans and I discuss the concept of “full-service” marketing agencies, Darrell’s role and expertise as the Co-Founder and CEO of Yokel Local – a digital marketing agency, growth marketing as a service niche, internet marketing, and more.