This session is crafted for marketers who are ready to shift gears and use podcasting as a strategic asset in their B2B toolkit.
We’ll discuss fine-tuning our focus from counting ears to engaging the right minds, turning listeners into leads, and ultimately, fueling the sales pipeline.
Whether you’re aiming to influence your sales pipeline, enhance your content strategy, or build deeper connections with your target audience, this session will equip you with the tools you need to achieve your goals.
Key Insights:
Understanding Zero-Listen Podcasts: It might sound counterintuitive, but zero-listen podcasts are a gold mine for B2B marketers. This concept isn’t about obscurity but precision—targeting content that resonates with your ideal customer profile, regardless of listener volume. It’s quality over quantity in action.
Podcasting for Pipeline Impact: Learn how to leverage your podcast as a pivotal touchpoint in the buyer’s journey. From awareness through to action, discover how to craft content that not only informs and entertains but also guides your listeners down the sales funnel.
Content Creation with Intent: Dive into strategies for crafting podcast episodes that serve dual purposes: enriching your content library and addressing specific business objectives. Every episode is a piece of the puzzle, contributing to brand authority, lead generation, and customer engagement.
Repurposing Content for Amplified Reach: Uncover content repurposing —turning a single podcast episode into blogs, videos, social media snippets, and more. It’s about extending your content’s lifespan and reach, ensuring that every effort has multiple impacts across your marketing channels.
Beyond Traditional Metrics: Shift your success metrics from downloads and listens to more substantive business outcomes. We’re talking lead generation, engagement rates, and the tangible influence on your sales pipeline. Measure what matters, and tailor your podcasting strategy to align with your business goals.
Inside Buffer’s Creator-Driven Culture: Sabreen Haziq on Content, Measurement, and Community Growth
Sabreen Haziq leads brand, community building, and creator innovation at Buffer, the social media management company known for radical transparency. She is also the founder and host of The Lavender
How to Get Your Content Cited in AI Search
The brands that stay visible will be the ones that treat content as a connected system, not a stack of one-off posts. Every video, transcript, article, and piece of structured data should reinforce the others and point back to real expertise.
Employee Generated Content: How Brands Build Authentic Influence vs AI
Heike Young a former content leader at Salesforce and Microsoft, joined hosts A. Lee Judge and Rocio Osuna to talk about employee-generated content and how to build a program that does not collapse after the first month.
