Case Study

RenewComm “Humans” Series

RenewComm, a leading marketing and PR agency serving the cleantech sector, conceived of an ambitious project to help a client to promote the theme of its conference.

In a series of personal stories inspired by the “Humans of New York” series, RenewComm showcased the diversity, depth, and dedication of people who advance electrification for the common good — to illustrate the connections attendees might make at the event.

The series was entering its second season when the client asked to expand it from print to video. RenewComm turned to Content Monsta for help.

Goals

RenewComm aimed to gather and share personal narratives from various industry professionals to demonstrate the community’s diversity and passion and help build attendance. The primary challenge was coordinating and filming high-quality video segments with participants spread across the country, all within a tight timeframe leading up to the 2024 event.

Company

RenewComm LLC is a public relations and marketing agency that specializes in cleantech, renewable energy, and other climate solutions.

Industry

Cleantech, renewable energy, and other climate solutions.

Key Services Used

Remote video production
On camera coaching
Video editing

Challenges

The main obstacles were the logistical inefficiency and time constraints of sending video crews to each location. With the project kicking off in late August 2023 and a deadline of February 2024, there was a pressing need for an innovative solution to produce approximately 20 videos.

Our Solutions

Content Monsta, in partnership with RenewComm, addressed these challenges through a structured approach to remote video production:

Remote Recording

Desktop video kits, including cameras, lighting, and microphones, were provided to each participant, and Content Monsta used its proprietary streaming platform to capture high-definition video, ensuring uniformity in quality.

Coaching

Participants received guidance on content delivery to maximize the effectiveness of their stories.

Editing

The Content Monsta team employed meticulous editing to weave together the individual narratives, adding lower thirds, audio enhancements, and branding to create cohesive video segments.

Implementation

The process involved coordinating between RenewComm and its client to conduct interviews and select compelling stories. The use of desktop video kits allowed for high-quality recordings across diverse locations, and RenewComm’s curation of content ensured that the final montage aligned with the project’s theme. Content Monsta’s editing prowess brought these elements together, creating a powerful testament to the industry’s collective efforts and individual stories.

Results Achieved

The project culminated in a compelling video montage showcased at the conference.

Also, the client leveraged the videos for social content and promotional activities on LinkedIn and an interactive webpage.

This collection of personal stories effectively highlighted the community’s breadth, depth, and diversity, supporting the event promotional efforts.

Conclusion

Through innovative remote production techniques and strategic partnerships, Content Monsta and RenewComm delivered a project that provided a platform for industry professionals to share their stories. This case study not only illustrates the successful adaptation to logistical challenges but also underscores the power of storytelling in promoting industry unity and advancement.

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