Listen and Follow
View the Recording Session
Also find the podcast on all other popular listening platforms including Pandora, iHeartRadio, and Audible.
Rand Fishkin, founder of SparkToro and former co-founder of Moz, takes us through the evolution of digital marketing.
From the concept of “zero-click marketing” to why traditional traffic-focused metrics are becoming less relevant in today’s digital landscape, the conversation explores how major platforms are keeping users within their ecosystems, making it harder to drive external traffic, and why marketers need to adapt their strategies accordingly.
Fishkin also discusses SparkToro’s approach to audience research and provides insights on measuring marketing success in an era where direct attribution is increasingly challenging.
- The shift from traffic-based marketing to influence-based marketing
- How to measure marketing success without traditional click metrics
- Understanding audience behavior through SparkToro’s data analysis
- The impact of AI and language models on marketing analytics
- Modern approaches to content marketing and audience engagement
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
Marketing’s Future in the face of AI and Innovation with Wil Reynolds
AI is reshaping marketing—are you keeping up? Wil Reynolds shares his insights on the future of SEO, the rise of AI-powered tools, and why continuous learning is the key to staying relevant. From practical AI strategies to building real influence, this episode is packed with actionable advice for marketers who refuse to be left behind.
Remote Video Production: The Capture and Production of Business Videos Without an On-site Crew
Remote video production has revolutionized business Video production. Businesses can now create high-quality content, enabling the capture and production of business videos without needing an on-site film crew. This approach
The Importance of Video Content in AI-Driven Search
AI-driven generative search engines reshape how information is discovered and consumed, video content is gaining an edge in visibility, engagement, and credibility.
