Video and Podcast FAQ

36 Video and Podcast Content Frequently Asked Questions

In Resources by A. Lee Judge

Video and Podcast Content Production & Workflow

1. How does the remote podcast or video production process usually work from start to finish?

The remote podcast or video production process usually works by beginning with a planning and strategy phase. This phase includes defining the goals of the content, selecting a format, and building a schedule for recordings.

After planning, production companies like Content Monsta coordinate technical logistics, ensure that all participants have the necessary equipment, and schedule the recording sessions. During production, sessions are conducted using remote recording platforms that capture local high-quality audio and video from each participant. Professional producers supervise these sessions in real time to guide talent, monitor technical performance, and handle any issues.


Once the recordings are captured, post-production includes editing audio and video for polish and clarity, incorporating branding elements, adding any required music or graphics, and preparing different content formats (like long form, social, or vertical video). Clients give feedback during structured review cycles, and final deliverables are distributed to the right platforms. Throughout, agencies such as Content Monsta can also handle repurposing content into blogs, clips, newsletters, and provide analytics to measure success.


2. What are the best ways to record high-quality video or audio podcasts when my guests are spread out nationwide?

The best way to record high-quality video or audio podcasts with geographically dispersed guests is to use a combination of browser-based recording platforms and standardized technical setups. A company like Content Monsta sends professional kits, including webcams, microphones, and lighting to each guest in advance to standardize input and prevent technical mismatches. These kits are designed to be easy for non-technical guests to set up, often with step-by-step instructions.


Remote recording platforms (such as Riverside, SquadCast, or OpenReel) capture local HD video and audio straight from each user’s device, which means you’re not dependent on fluctuating internet speeds for quality. All files are then uploaded after the session.

Producers from Content Monsta provide real-time support, help orient guests, and troubleshoot. Afterward, all feeds are synchronized and edited to create a seamless, professional result that matches what you’d get from an in-person studio.


3. Is it possible to send professional recording equipment to podcast or video guests? What should be included in those kits?

It is absolutely possible to send professional recording equipment to remote podcast or video guests, and this practice is now a gold standard for distributed production. Equipment kits typically include an HD webcam, LED lighting (for correct and consistent illumination), a lavalier or USB microphone with the required cables and adapters, and sometimes headphones or in-ear monitors.

Content Monsta’s approach is to curate these kits based on the guest’s technical comfort level and environment, making sure that instructions are clear, and including troubleshooting information for quick fixes. Some agencies build custom kits for clients whose guests may be in medical, legal, or executive roles with limited technical experience. As a benefit, many production companies now allow guests or clients to keep the kits to encourage future content creation and to cut down on shipping costs and risk of damage.


4. I want to make it easy for my non-technical guests. Do production companies provide any setup help for remote interviews?

Production companies frequently provide setup help before, during, and even after remote interviews to support non-technical guests. A company like Content Monsta offers a support plan that includes easy-to-follow printed and video instructions, live onboarding calls, and even real-time troubleshooting as the guest unpacks and configures the kit.

Producers participate in every remote recording session, guiding guests through camera placement, checking microphone levels, reviewing background and lighting, and running through a technical checklist before the real conversation starts. If something goes wrong mid-recording, Content Monsta producers are positioned to quickly resolve the situation, allowing the talent and hosts to focus on delivering great content.


5. Can I be involved in the planning and pre-production steps if I want a certain tone or style for my podcasts or videos?

Clients are encouraged and expected to be involved in planning and pre-production when developing a podcast or video project, especially if they have a particular tone or style in mind. A collaborative agency like Content Monsta typically starts every engagement with discovery calls and strategy sessions, where they listen to your wishes regarding brand voice, storytelling, audience, and messaging.

In these meetings, the client shares reference materials, vision boards, and objectives, while Content Monsta helps translate these ideas into a visual and narrative plan. This ensures that the work produced, whether formal, casual, highly branded, or editorial, matches your expectations and communicates your message clearly. You can also participate in session design, question development, and rehearsal run-throughs as needed.


6. How do production companies typically handle content review cycles? Can I give editorial feedback before content goes live?

Content review cycles are a built-in part of nearly every reputable production company’s workflow, and giving editorial feedback is not just possible but highly encouraged. For example, Content Monsta uploads draft versions of edited podcasts and videos to collaborative platforms such as Frame.io or Vimeo Review.

All decision-makers can watch and comment, often down to the precise second or frame where changes are desired. The review process typically involves an initial client review, followed by at least one or two rounds of revision, during which feedback is applied and new edits are delivered.

Depending on service level, companies like Content Monsta may offer unlimited reasonable revisions to ensure full satisfaction. Only after final approval does the content get scheduled or published, ensuring both quality and alignment with brand standards.


7. How many rounds of revisions or edits are standard when working with an agency on podcasts or marketing videos?

Most agencies include one or two rounds of revisions in their base pricing, although more can often be negotiated. Content Monsta aims to build in as many revisions as are reasonably required to ensure you’re happy with the end result, often providing unlimited revisions within agreed-upon project timelines. The revision process is collaborative: clients note their preferences and desired changes, and the production team implements edits, clarifies questions, and, if needed, explains alternative solutions to keep productions on track and on budget. Revision histories are tracked so nothing is missed, and efficient workflows help keep turnaround times fast.


8. Can I get help with writing interview questions, scripting, or getting my subject matter experts ready for a recording?

Help with scripting, developing interview questions, and preparing subject matter experts is a standard offering from many content agencies. Agencies such as Content Monsta offer ideation calls and collaborative planning sessions before the recording day. In these meetings, Content Monsta can help you clarify your key topics and angles, shape compelling questions, and pre-script moments if desired.

Additionally, producers work directly with your experts before the actual recording to give media coaching and run practice sessions. This coaching helps guests manage nerves, project authority, and deliver their messages in an engaging and authentic way. The goal is to ensure that even less experienced speakers sound confident and natural during the recorded session.


9. How are remote recording sessions typically scheduled and coordinated for podcasts or video content?

Remote recording sessions are normally scheduled using digital booking tools like Calendly, which integrate smoothly with personal or company calendars. Content Monsta’s workflow sends out invitations with automated email and SMS reminders, reducing scheduling friction for busy hosts and guests.

All technical requirements and preparation materials are included with booking emails, ensuring everyone knows what to expect and how to prepare.

Sessions are typically booked with a buffer for setup and troubleshooting, and the production team follows up with each participant to verify equipment arrival and readiness. If multiple guests are involved, Content Monsta manages logistics to avoid calendar conflicts and optimizes times for all attendees.


10. When doing remote interviews, is a producer usually present to assist, and what do they actually do during the session?

A professionally trained producer is usually present for all remote interviews and plays a pivotal role during the session. Companies such as Content Monsta provide real-time producers who greet every guest, conduct a thorough tech check, adjust lighting or framing, and guide the talent through their talking points. During the live recording, the producer monitors performance, cues transitions, prompts retakes if needed, and troubleshoots audio or video snags.

Producers can also coach guests to relax, suggest clearer answers, and ensure content flows according to your plan. For panel shows or multi-host recordings, the producer tracks speaker order and moderates conversations so the editing process is easier and smoother.


11. As a client, can I join live recording sessions to observe or provide input while they’re happening?

Clients are usually welcome to join live recording sessions, either as silent observers or as active participants. Content Monsta encourages client participation, especially for VIP projects or whenever brand alignment and spontaneous creative input might be valuable. Agencies can accommodate clients joining via the recording platform or in a separate back-channel, depending on preference.

Participating in sessions allows you to clarify content nuances, offer real-time feedback or guidance, and make last-minute changes to scripting or direction. This setup ensures that the finished product reflects exactly what you want, while maintaining a professional and efficient recording workflow.


12. What’s required for starting a live podcast or video show where listeners can call in and participate?

Starting a live podcast or video show with call-in features requires a mix of the right software, hardware, and professional moderation. Specialized streaming platforms such as Riverside.fm are used to manage caller queues and deliver high-quality audio/video with minimal delay.


Content Monsta provides not only the technical backbone for these productions, including virtual “green rooms” for call-in guests, but also moderators and producers to manage caller flow, screen questions, and handle sensitive moments in real time. After the show, recordings can be distributed as podcasts or video-on-demand, allowing you to maximize the impact of your live sessions.

In addition to the live stream, a recording of each individual video participant is recorded for detailed editing into post-show content for YouTube, websites, or social media.


13. How can I help my executives or expert guests appear comfortable and professional on camera when they’re not tech-savvy?

Executives and expert guests can look and sound great on camera, even if they aren’t tech experts, by relying on a well-designed setup and professional guidance from the production company. Content Monsta sends pre-configured kits that require minimal assembly and provides clear, jargon-free instructions. Before (and during) the session, a producer works with the guest, providing one-on-one coaching to adjust lighting, camera angles, and on-screen presence.


Experienced producers know how to put nervous or less-experienced guests at ease, offering practical tips to help them focus on the conversation instead of the technology. With such support, non-technical guests can consistently achieve professional results.


14. How can I turn previous webinars or existing recordings into professional short videos or social media content?

Repurposing old content is highly effective for maximizing engagement and ROI. This process, often managed by agencies like Content Monsta, involves reviewing previous presentations, interviews, or webinars to identify highlights and memorable moments. The raw video and audio files are then edited into shorter clips, with branding, motion graphics, subtitles, and calls to action as appropriate.


Each new asset is formatted for the intended platform (vertical, square, or horizontal for social, email, or YouTube), and can be scheduled for staggered release to support ongoing marketing campaigns. A thoughtful repurposing strategy allows you to extend the life of every existing recording and substantially grow your content library without repeated heavy lifts.


Video and Podcast Technical Setup & Deliverables

15. How long does it usually take to receive a professional podcast or video equipment kit before a remote interview?

It usually takes between five and seven business days to receive a professional equipment kit before a remote interview, depending on shipping location, number of kits ordered, and inventory. Content Monsta coordinates the shipment so that the kit arrives with several days to spare, allowing recipients to unpack, review setup instructions, and, if needed, schedule a test call. For guests outside the continental U.S. or with tight timelines, expedited shipping and advance planning ensure no recording session is delayed. Early delivery also helps production teams identify and solve any last-minute compatibility issues.


16. What do professional remote interview recording kits normally cost, and do guests get to keep them afterward?

Professional recording kits for remote interviews typically cost anywhere from $500 (for simple audio-only setups) to $2,000 or more (for advanced video and multi-use kits). These kits may include high-quality microphones, HD webcams, small LED light panels, stands, and headphones.

Content Monsta generally lets guests keep the kits, both for convenience and to facilitate future recordings or continued content creation. This approach not only streamlines the logistics of shipping but also encourages brand engagement – guests associate your company with quality and professionalism.


17. If I want my videos published on different platforms, can agencies help create the right aspect ratios and formats for each one?

Agencies can and should deliver your videos in multiple aspect ratios and versions for each platform where you’ll publish. For example, full-length (16:9) for YouTube, square or vertical (1:1 or 9:16) clips for Instagram and TikTok, and horizontal or square formats for LinkedIn. Content Monsta optimizes each deliverable per the requirements of the various social, streaming, or podcasting platforms, ensuring brand consistency and optimal viewer experience.

This multi-format approach maximizes discoverability and helps you reach broader audiences where they prefer to consume content.


18. Can I get technical support with lighting, audio, and video quality for remote podcast or video shoots?

Comprehensive technical support is standard for full-service production partners. Content Monsta is deeply involved in ensuring the recording environment is optimized – offering pre-session calls, reviewing test footage, and assisting with camera setup, lighting angles, and microphone placement. Their producers are on hand to guide talent in real time, making on-the-fly adjustments that mitigate glare, echo, distortion, poor framing, and other quality issues.
The result is consistently professional output, even when speakers are in improvised home or office studios.


19. If I need to use a teleprompter for video, is that possible when working with a remote production service?

Using a teleprompter for remote video sessions is increasingly common and easy to arrange. Many recording platforms have built-in teleprompter tools, or the production agency can provide browser-based or tablet solutions. Content Monsta provides teleprompter tools and can preload your scripts, adjust speed, font size, and scrolling, and ensure that talent has a natural, direct-to-camera delivery. Running a few practice takes with the producer present helps guests become comfortable with the technology in advance, making the final recording appear seamless.


20. How do remote production services keep the quality of audio and video consistent between different guests?

Quality consistency for remote productions is achieved by standardizing equipment, providing detailed setup instructions, and using advanced recording software that captures high-fidelity files locally before syncing and uploading. Content Monsta ensures each participant receives a matching kit, conducts pre-session tech checks, and provides live coaching.

During post-production, audio and video are professionally leveled and color-corrected as needed. The combination of standardized gear, skilled guidance, and technical expertise results in a smooth, polished final product, even when multiple locations or time zones are involved.


21. What tools or processes are used to upload and publish podcasts or videos on all the different platforms I’ll need?

Uploading and publishing to various platforms is managed through hosting services, platform-specific dashboards, or automation tools. Content Monsta typically manages RSS feeds and podcast hosting for audio, direct video uploads for YouTube/Vimeo, and prepares files and metadata in the right format for social media platforms. They can also handle episode sequencing, posting schedules, and provide asset packs for your own accounts.

Detailed instructions or templates are available for your team if you wish to handle uploads in-house, or Content Monsta can provide a hands-off, done-for-you service.


22. If I want branded intro or outro music for my podcast or videos, can a production company help with that?

Most production agencies can help you acquire custom-licensed or royalty-free intro and outro music that aligns with your brand. Content Monsta works with music libraries and AI platforms to select, edit, and integrate theme music and sonic branding. They can assist with licensing (ensuring your podcast won’t be removed from platforms later), create stingers for transitions, and adapt audio themes for different content types.
Good audio branding boosts recognition and professionalism for your series.

Video and Podcast Strategy, Outcomes & Consulting

23. Can a podcast or video production company help me develop a content strategy for my business even if I’m starting from scratch?

A full-service content agency like Content Monsta partners with new creators and brands to develop content strategy from the ground up. They start with discovery: understanding your goals, target audience, and competitive landscape. Next, they help craft a content calendar, recommend the ideal distribution channels, and advise on creative direction.
With their deep experience across multiple industries, Content Monsta translates your business objectives into an actionable roadmap for content production, measurement, and growth.


24. How can I track how well my podcast or video content is performing – do agencies offer help with analytics and SEO?

The most useful way to measure a business podcast or video is to connect it to revenue outcomes, not only to views or downloads. That means tracking things like new contacts created from your episodes, meetings booked from episode calls to action, pipeline and deals influenced by listeners, and how often Sales is using your content to move deals forward.

A good agency will help you build that picture. Instead of stopping at platform stats, they will tie your episodes to landing pages, forms, and CRM records, so you can see which topics and guests are driving leads, opportunities, and revenue. On the search side, SEO is about whether your content is helping you show up when your ideal buyers search for their problems, and whether those visits turn into inquiries and conversations.

Content Monsta helps set up these tracking paths, builds dashboards that combine podcast, video, web analytics, and CRM data, and then helps you interpret what it means. Monthly or quarterly reviews focus on questions like: Which episodes helped create or move deals, which topics got the right buyers to raise their hand, and what should you record next to support Sales and grow revenue.


25. What’s the best way to measure the ROI or actual business impact of the podcasts or videos I create?

The best way to measure ROI is to connect your content to revenue activity. That means tracking things like new contacts created after someone consumes an episode, meetings and demos booked from episode calls to action, opportunities where your podcast or video was used by Sales, and the revenue influenced by those touchpoints.

Content Monsta helps define clear conversion goals, such as form fills, demo requests, or booked calls, then routes listeners and viewers to specific landing pages with tracking in place. From there, results are tied into your CRM so you can see which topics, formats, and guests are linked to pipeline, deal velocity, and customer expansion.

Beyond reporting numbers, Content Monsta helps you separate vanity metrics from real KPIs, such as content-assisted meetings, opportunities influenced, and deals supported by your episodes. Reviews focus on questions like: Which shows helped start or move deals, which formats your Sales Team actually uses, and what to create next to increase qualified leads and revenue.


26. How do I figure out how often I should release new episodes of my podcast or video series, and what format might work best?

Optimal release frequency and format depend on audience habits, goals, available resources, and the competitive landscape. Consistency is more important than frequency. Content Monsta analyzes your target demographic and peers to recommend a cadence (weekly, bi-weekly, monthly, etc.) that is both sustainable for you and effective for your viewers or listeners. 


They also advise on episode formats – solo, interview, panel, live call-in, etc., and help you adapt based on feedback, analytics, or changing business needs. The aim is maximum impact with a maintainable workflow.


27. What’s a good way to find and book reputable guests for my podcast if I’m starting one?

Finding and booking high-quality guests requires targeted outreach, clear value propositions, and diligent scheduling. Content Monsta helps by building guest target lists and providing template outreach emails.


28. Can a production company also help me market and distribute my podcast or videos to get the most audience reach?

Full-service production companies like Content Monsta offer more than recording and editing, they can manage cross-platform distribution, create promotional clips, provide channel-optimized copy, and even run paid media or pitch your show to press outlets.
From social media scheduling, email newsletter creation, influencer collaboration, to search engine optimization, these agencies help extend your reach, attract new listeners or viewers, and drive results in line with your goals.


29. How can I get more value out of each podcast or video, what are some ways to repurpose content into blogs, newsletters, or social media clips?

To get more business value from a podcast or video, treat each recording as a content asset that feeds many touchpoints in your Sales and Marketing, not as a one-time post. One strong conversation can fuel thought leadership, nurture campaigns, and Sales enablement content for weeks.

Here are practical ways to repurpose with a revenue focus:

  • Blogs and articles
    Turn a single episode into one or more blog posts that answer specific buyer questions, target strategic keywords, and link to relevant offers or contact pages. Segment the episode into themes like “problem,” “approach,” and “results,” then build articles that support the stages of your funnel.
  • Email newsletters and nurture sequences
    Pull the strongest insights and stories into newsletter segments with clear calls to action, such as “book a demo,” “watch the full interview,” or “share this with your Sales Team.” Use episode clips and quotes inside nurture sequences that warm up leads over time.
  • Social media clips and thought leadership posts
    Cut the episode into short clips that speak to one clear idea or objection. Pair them with concise text posts, carousels, or quote graphics that drive people to a landing page, not only back to a generic show page. Create platform-specific versions for LinkedIn, YouTube Shorts, and other channels where your buyers spend time.
  • Sales enablement assets
    Turn key answers from the episode into short explainer clips, objection-handling videos, or one-page summaries that Sales can send to prospects. Track when these assets are shared and whether they connect to meetings, proposals, or wins.

Content Monsta helps design a repeatable system so every recording produces a consistent “content kit.” For example, one podcast or video can become a blog or article, a newsletter feature, a set of social clips and quote graphics, and a small library of Sales assets, all tagged with tracking links. This way, repurposing is tied to measurable outcomes like leads generated, meetings booked, and deals supported, not only to content volume.


30. If I have my own internal team or people managing certain aspects, can I still customize the workflow when hiring an outside production agency?

Yes. A good production partner should fit into your existing process, not replace it. You can keep Strategy, host coordination, or internal approvals in house, while the agency handles the parts that create the most lift for you, such as remote recording, editing, repurposing, or analytics. The goal is a shared workflow that improves output quality and business results, without disrupting what your team already does well.

For example, your Marketing Team might own topics, guests, and messaging, while the agency runs the recording sessions, handles post-production, and delivers a ready-to-publish “content kit” for Sales and Marketing channels. You can also decide where the agency plugs into your tech stack, such as your project management tools, asset library, or CRM reporting, so content performance is measured against pipeline, meetings, and revenue.

Content Monsta is set up for this kind of hybrid model. We map your current roles and tools, then design a workflow that keeps your internal team in control of brand and strategy, while we handle the repeatable production, repurposing, and tracking. That way you gain scale, consistency, and clearer business impact without having to rebuild your entire process.


Video and Podcast Pricing, Timelines & Logistics

31. How much does it normally cost to have a professional video or podcast produced remotely, and what factors affect the price?

Remote production pricing sits on a spectrum, from simple audio cleanup to a full, strategy-led video content engine. For business podcasts, editing-only services often run about $50 to $200 per episode. Boutique agencies that handle editing, distribution, show notes, and basic analytics for 2 to 4 episodes per month usually land in the $500 to $2,500 per month range. Premium, business-focused shows that include producer support, video, strategy, repurposed assets, and advanced analytics often fall in the $2,500 to $12,000+ per month range for a similar episode volume.

Video and video podcasts cost more because of the extra work in capture, editing, lighting, and formatting. A good rule of thumb is that video production is about 1.5 to 3 times the cost of audio-only for the same show, especially when you expect polished executive video and clip packages.

At Content Monsta, for example, remote business podcast and video packages typically look like:

  • Remote Producer Audio: around $1,800 per month for 2 episodes or $2,800 per month for 4 episodes, including producer-coached recording, advanced editing, and marketing support.
  • Remote Producer Video: around $3,600 per month for 2 episodes or $5,800 per month for 4 episodes, covering remote capture, professional video and audio editing, and video highlights that are ready for Sales and Marketing.

Key factors that move the price up or down:

  • Format: audio-only vs full video, and whether you need multi-camera layouts or screen captures.
  • Frequency and length: how many episodes per month and how long each recording runs.
  • Production complexity: simple conversations vs multi-guest, multi-location, or scripted content.
  • Level of support: basic editing only, or full producer involvement, guest coordination, tech setup, and on-session coaching.
  • Repurposing and deliverables: whether each recording also needs social clips, shorts, blog drafts, or internal Sales assets.

When you compare this to building video fully in-house, where a single videographer plus equipment can easily exceed $60,000 to $70,000 in first-year cost before you count lost time from your Marketing Team, many companies prefer a remote partner so they can match spend to clear business outcomes like pipeline, deal support, and executive visibility.


32. How long does it usually take to get a quote, and what’s the normal turnaround time for a completed podcast episode or video?

Getting a quote typically takes 1–3 business days once your requirements are clear, as agencies like Content Monsta review your goals, target formats, and timeline. From there, project setup and onboarding can be immediate, while turnaround for each edited podcast or video episode after recording is usually 3–7 business days, depending on revision complexity and resource availability.
For larger, ongoing engagements, content can be delivered on a regular schedule so you always have assets ready to publish.


33. If I want to launch a new podcast, webinar, or video series, how quickly can I get started and published?

A well-resourced agency can help you move quickly, often launching new shows or series within a few weeks of initial consultation, sometimes within days. Content Monsta can expedite onboarding and recording kit delivery once goals are set, so you can line up your first episodes, record several in a batch, and have them edited and published within your planned launch window.
Time to market is accelerated by proven workflows, expert logistics, and in-house creative support.


34. Should I hire a production company on a monthly retainer, a per-project basis, or something else? What’s typical?

Depending on your goals and publishing cadence, you can hire a production company by the project for specific campaigns, or as a monthly retainer for ongoing episodic series and larger content strategies. Content Monsta provides both models, per-project is cost-effective for video projects or limited runs, while retainers offer predictable costs and scalable content for brands that publish regularly.
Hybrid models, like package discounts for larger batches or adding consulting support, are also available, designed to meet shifting content needs or campaign bursts.


35. What if I need a high volume of content or videos, how do agencies handle large or ongoing projects?

When you need a high volume of content quickly, production agencies like Content Monsta scale teams and resources, batch equipment shipments and recordings, systematize post-production, and maintain robust project management dashboards.


They have experience delivering hundreds of remote videos in just a few weeks, toggling resources up or down per your needs, and ensuring consistency in branding, messaging, and technical polish throughout.


The recommended first steps are to define your business and content goals, get clear on your audience, explore competitor and market benchmarks, select a content format, and start building a launch calendar. Content Monsta then schedules a discovery call to refine your plan, advises on equipment and technical setup, and works through the creative and strategic roadmap with you before heading into full pre-production and launch.

A strong foundation in intent and audience ensures every subsequent step of the series, from recording to distribution to analytics, is set up for success.