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- How should B2B organizations think about personas today and how it may differ from what they may have done even 5 years ago?
- When we were heading into the recession in 2009, did you see companies pull back on marketing or did they dig in deeper with their marketing efforts? And is now the time for companies to shift more budget to marketing
- Ardath, you work with B2B organization on their strategy and when it comes time to talk about content, what is the door-opener for convincing the traditional C-Suite that the long game of Content Marketing is worth it?
- Can you speak to some of the ways that even B2B companies can become more human and relatable to their customer in order to “Pull” interest rather than “Push” products and services?
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Embracing Conversational Content for Unparalleled Authenticity With AI-generated content quickly filling up digital spaces, standing out requires more than just volume; it demands uniqueness and authenticity. That’s where conversational content,