Listen and Follow
View the Recording Session
Marketers are forever on a quest to connect with their audience. Whether it’s through creating the right content to attract an audience or finding the right audience to send content to. To support that quest, we look for software tools to provide the data for guidance.
Our guest today has not only been providing tools for marketers, but also has been literally mapping out the path on a whiteboard for us.
He is currently blazing the trail in audience research, but in the past has been called SEO legend, SEO guru, Godfather of SEO, and even though he’s moved on from this chapter, my favorite name that I’ve heard him called is, “The Wizard of Moz.”
Obviously with those titles, it’s a privilege to talk with and learn a few things from today’s guest.
Currently, he is the Co-founder and CEO of audience research software start-up SparkToro.
Welcome to the podcast Rand Fishkin!
- You went from a Blog, to a Consultant, to a Software Business. So, take us back to 2003 and SEO Moz and tell us about the journey to Spark Toro.
- Is this still the most popular topic that you are asked to speak about and are there things more important that marketers should be thinking about right now?
- Can you share with us a couple of the reasons our content strategies may not be working today?
- What do you think are some of the best ways to determine the impact of long-form content like podcast audio?
- Tell us more about why SparkToro and/or “this” type of discovery is useful and who is the tool targeted toward?
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
![The QVQ Content Funnel](https://contentmonsta.com/wp-content/uploads/2024/07/The-QVQ-Content-Funnel-Explained-featured-image-300x200.png)
The QvQ Content Funnel: Ending the Quality versus Quantity Question
Marketers often debate whether to prioritize the quality or quantity of content. The QvQ Content Funnel proposes a strategy to balance both, tailoring content type and volume to different sales funnel stages. This method enhances engagement, drives conversions, and builds customer loyalty by delivering the right content at the right time.
![5 Digital Marketing Content Types That Drive Business](https://contentmonsta.com/wp-content/uploads/2019/05/1-300x171.png)
5 Digital Marketing Content Types That Drive Business
There are several digital marketing content types that are sure to drive business over the coming years. It’s no secret that content marketing is the driving force behind most, if
![Securing Approval for Your Video Budget A Strategic Guide](https://contentmonsta.com/wp-content/uploads/2024/06/Securing-Approval-for-Your-Video-Budget-A-Strategic-Guide-featured-image-300x200.png)
Marketing Video Budget – How to secure executive approval
Discover how to secure executive approval for your video marketing budget. This article teaches you to address the critical concerns of CFOs and CMOs, focusing on efficiency, cost-effectiveness, and ROI. Learn strategies for promoting quick turnarounds, diversifying video content, and implementing remote production. Equip yourself with the tools to present a strategic, results-oriented plan that aligns with your company’s goals and impresses your executives.