Content Monsta partnered with GoBankingRates to launch the Live Richer Podcast, a strategic initiative designed to engage the audience with personal finance content through an on-demand audio format that evolved into a video show.
The primary goal was to reach a younger demographic (ages 18-34), leveraging the popularity of podcasts to expand the audience for GoBankingRates’ financial advice.
GOBankingRates is a leading destination for personal finance news and information, offering content that helps millions of readers make informed financial decisions each month.
They operate in the financial content industry, focusing on personal finance, investing, and retirement, with a strong emphasis on creating engaging and relevant marketing products for financial brands.
Deepak Chopra as Guest
Content Monsta assisted the Live Richer team to develop and execute a comprehensive podcast strategy, including bi-weekly articles, targeted guest selection, and the integration of podcast episodes with newsletters and partner channels. This approach maximized visibility and engagement.
Content Monsta provided real time coaching and robust technical support. This ensured high-quality production and effective distribution of podcast content across multiple platforms.
Collaborated with the sales team to demostrate ad placement leading to the securing of significant sponsorships, including a $75k commitment from a single sponsor.
Producer-Led Recording Sessions
