Case Study

Midwest Recovery Centers: Remote Podcasting & Video Strategy for Community Impact

Content Monsta partnered with Midwest Recovery Centers to launch a remote-first podcast and video content strategy, enabling the treatment center to amplify its message, showcase its expert team, and connect with the Kansas City community through authentic, high-quality digital content.

The primary goal was to create a sustainable content system that supported both organic reach and paid promotion without the need for costly on-site production or complex technical setups.

Goals

Midwest Recovery Centers approached Content Monsta with several goals:

    • Launch a branded podcast to educate the community and showcase in-house expertise.
    • Create engaging, high-quality video content.
    • Improve SEO and digital visibility.
    • Streamline content creation to be efficient and sustainable.
    • Support both organic reach and paid promotional efforts.

Company

Midwest Recovery Centers is a leading treatment provider based in Kansas City, specializing in helping individuals struggling with mental health and substance abuse disorders. As a mission-driven organization, they are deeply invested in community education and outreach, and they sought innovative ways to amplify their message and introduce their expert team to a broader audience.

Industry

Mental Health

Key Services Used

  • Podcasting
  • Remote Video Production
  • On-Camera Coaching
  • Content Repurposing

Challenges

Before working with Content Monsta, Midwest Recovery Centers struggled to find a digital partner who could provide an affordable, practical, and strategic approach to podcasting and video content. Traditional production companies were expensive, required significant in-person time commitments, and failed to meet their needs for remote flexibility and digital strategy.

Taylor Brown, Director of Marketing, described the period before partnering with Content Monsta as “running around with [his] hair on fire” – juggling cell phones, tripods, and lighting equipment without a clear path forward.

Our Strategy and Approach

Content Monsta developed a custom content strategy that aligned with the organization’s goals and constraints. Key elements included:

  • Podcast strategy and remote production framework.
  • Remote recording process using minimal equipment for maximum quality.
  • Video editing and repurposing into shorts and social-ready content.
  • Content distribution across YouTube, Facebook, and the company website.
  • SEO support to drive traffic and engagement.
  • Equipment consulting and provision to ensure top-tier audio/visual quality.

On-demand client support and training, empowering the Midwest Recovery team to become confident content creators.

Implementation

The Content Monsta podcasting team implemented the strategy through:

  • A flexible remote setup that allowed the client to record high-quality content from their own office.
  • Rapid editing and content turnaround for podcasts and social clips.
  • Integrated support via email and calls to troubleshoot equipment, optimize setup, and strategize content deployment.
  • Regular repurposing of long-form podcast content into targeted short-form video assets.

Results

Within the first 100 days:

    • A podcast was successfully launched, creating a new channel for outreach and education.
    • One promoted YouTube short achieved 776,000 impressions and 13.4K clicks.
    • Tangible engagement from local professionals and organizations was observed.
    • Content began contributing to improved SEO visibility and social media reach.

First 100 Days

Clicks
1

Clicks on YouTube short.

Impressions
1

Impressions of YouTube short.

The level of content that's being created is absolutely very high quality and it's cutting edge... We’re going on a million impressions. It's crazy. Content Monsta's remote recording process is the single biggest piece of convenience and effectiveness for my team and I.

~ Taylor Brown, Director of Marketing, Midwest Recovery Centers

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Other Client Testimonials

"They make quality podcasting so easy, even with our hosts working remotely from different locations.”
Rose Kelly
Brightloom
“A lot of people have commented on how great it sounds, “high quality.”
Brittney Upman
ShoreView Industries
“We could not have had the quality or success we’ve experienced on our podcast without our partner, Content Monsta.”
Don Sena
Consumer Track

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