Listen and Follow
View the Recording Session
Also find the podcast on all other popular listening platforms including Pandora, iHeartRadio, and Audible.
Melanie Deziel joins the podcast as we discuss topics such as:
- How do you become a Marketer today?
- The Content Fuel Framework – Melanie’s book on content creation.
- How do you add “Story” to a Product
- How does a company create genuine content when addressing topics that audiences are sensitive to – such as diversity and inclusion, being Green, and other culture-related initiatives.
- Talking to the C-Suite on creating responsible marketing both externally and internally.
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
Quality and Quantity Content: How to Use AI to Achieve Both
There is a path to creating quality content at scale When AI landed on every desktop, marketers did what marketers do. We made content, and then we made more of
Why Sales Ignores Your Content, and How to Get Them to Use It
This content marketing master class breaks down exactly why sales ignores content and how to fix it for real business impact.
B2B Influencer Marketing: What B2B Companies Get Wrong
B2B influencer marketing is growing faster than most companies can learn to use it. LinkedIn is building a creator marketplace, brands are approaching creators directly, and executives are feeling pressure
