Melanie Deziel on The Business of Marketing Podcast

Creating the Right Content and Making It Resonate

In The Business of Marketing Podcast by A. Lee Judge

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Melanie Deziel joins the podcast as we discuss topics such as:

  • How do you become a Marketer today?
  • The Content Fuel Framework – Melanie’s book on content creation.
  • How do you add “Story” to a Product 
  • How does a company create genuine content when addressing topics that audiences are sensitive to – such as diversity and inclusion, being Green, and other culture-related initiatives.
  • Talking to the C-Suite on creating responsible marketing both externally and internally. 

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