Melanie Deziel on The Business of Marketing Podcast

Creating the Right Content and Making It Resonate

In The Business of Marketing Podcast by A. Lee Judge

Listen and Follow

View the Recording Session

Also find the podcast on all other popular listening platforms including Pandora, iHeartRadio, and Audible.

Melanie Deziel joins the podcast as we discuss topics such as:

  • How do you become a Marketer today?
  • The Content Fuel Framework – Melanie’s book on content creation.
  • How do you add “Story” to a Product 
  • How does a company create genuine content when addressing topics that audiences are sensitive to – such as diversity and inclusion, being Green, and other culture-related initiatives.
  • Talking to the C-Suite on creating responsible marketing both externally and internally. 

Thanks for listening to The Business of Marketing podcast.

Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.

Podcast Strategy Tips

Podcast Strategy Tips You Should Never Miss

Producing a podcast is only one part of your overall podcast strategy. The most important question that you should ask as a podcaster, especially if your podcast is tied to your business, is…“What actions do you want your podcast listeners to take when they find your podcast?”

Read More »
Gini Dietrich - Business of Marketing Podcast

Public Relations vs Digital Marketing with Gini Dietrich

Gini Dietrich and I dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world, Gini’s role and expertise as the Founder, CEO, and author of Spin Sucks – a digital marketing agency and book, her creation of the PESO model, digital media, and more.

Read More »