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Robert Rose of The Content Advisory joins as we discuss the evolution of Content Marketing.
- Robert shares how companies can become the media companies that they need to be.
- We discuss ad campaign marketing vs content marketing.
- Robert helps us understand the multiple parts of Content Marketing, from strategy to production to analysis.
- We discuss some “Content Fails” and Robert gives advice on how to avoid them.
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Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
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Public Relations vs Digital Marketing with Gini Dietrich
Gini Dietrich and I dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world, Gini’s role and expertise as the Founder, CEO, and author of Spin Sucks – a digital marketing agency and book, her creation of the PESO model, digital media, and more.
Developing a Growth Marketing Strategy with Darrell Evans
Darrell Evans and I discuss the concept of “full-service” marketing agencies, Darrell’s role and expertise as the Co-Founder and CEO of Yokel Local – a digital marketing agency, growth marketing as a service niche, internet marketing, and more.
