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Robert Rose of The Content Advisory joins as we discuss the evolution of Content Marketing.
- Robert shares how companies can become the media companies that they need to be.
- We discuss ad campaign marketing vs content marketing.
- Robert helps us understand the multiple parts of Content Marketing, from strategy to production to analysis.
- We discuss some “Content Fails” and Robert gives advice on how to avoid them.
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
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