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Robert Rose of The Content Advisory joins as we discuss the evolution of Content Marketing.
- Robert shares how companies can become the media companies that they need to be.
- We discuss ad campaign marketing vs content marketing.
- Robert helps us understand the multiple parts of Content Marketing, from strategy to production to analysis.
- We discuss some “Content Fails” and Robert gives advice on how to avoid them.
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Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
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