Robert Rose on The Business of Marketing

How Content Marketing Became a Thing

In The Business of Marketing Podcast by A. Lee Judge

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Robert Rose of The Content Advisory joins as we discuss the evolution of Content Marketing.

  • Robert shares how companies can become the media companies that they need to be.
  • We discuss ad campaign marketing vs content marketing.
  • Robert helps us understand the multiple parts of Content Marketing, from strategy to production to analysis.
  • We discuss some “Content Fails” and Robert gives advice on how to avoid them.

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