Andrew Davis - Business of Marketing Podcast

Marketing’s Role in the Customer Experience

In The Business of Marketing Podcast by A. Lee Judge

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Andrew Davis joins the show.
He is a best-selling author & keynote speaker. He’s built and sold a digital marketing agency, produced for NBC, and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
In this episode we talk about:
  • In molding the customer experience, what is Marketing’s responsibility?
  • How can people with Customer Experience responsibilities help to improve a company’s marketing?
  • Drew talks about the content that he creates. It’s full of value, and I advise any business person to follow your YouTube channel. Beyond providing tons of valuable marketing education, Drew tells us his philosophy on creating content and how he uses content that he creates.
  • I ask Drew about his strong Personal Brand. Was that intentional? What are some of his tactics to build that brand.
  • When you create content, whether it’s a book or a YouTube video, do you measure the content success based on the amount of consumption (views), the inbound connection, or something else?

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