Listen and Follow
View the Recording Session
Ever since the first businesses decided that there would be a team focused on SALES and ANOTHER team focused on MARKETING, there has been a struggle to understand who’s contribution mattered the most. As time moved on, these teams developed silos and virtual WALLS in between them.
Here are some of the topics that Lee asks Pam in this episode:
- We both work with organizations with Sales and Marketing Alignment – for our listeners, can you give your definition of what this means?
- Pam, you’ve spoken to both Sales and Marketing teams in multiple organizations, of the two, which do you think is more interested in being aligned with the other?
- Aside from tools and processes, do you see any individual pushbacks from understanding the role of the other team?
- I pulled your book off of my shelf this morning and was curious to see why I had a certain page bookmarked. The section marked was about the blurred lines between Sales and Marketing. From your view, what did the pandemic do to blur this line even further?
- From what I’ve observed in organizations, many of the most important changes that need to occur in order for Sales and Marketing alignment must come from the top. If the C-suite doesn’t command it, it won’t happen. Tell me about your experiences with coaching the C-Suite in the right direction.
- Let’s talk about Content’s role in Sales and Marketing alignment. What’s your take on how a Marketing team can leverage the content they generate to further the alignment of Sales and Marketing.
- Pam, you consult on a broad range of topics in B2B marketing. What would you say is the hottest topic with B2B organizations today regarding their marketing?
- Tell us about all things Pam. Your podcast, your new book, and how listeners can connect with you.
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
Chris Wallace and I talk about the parallels between marketing and customer experience, Chris’s brand consultancy agency – InnerView Group, how marketers should use data to guide their go-to-market strategies, and the value and effects of internal marketing and branding.
Mark Kaigwa and I chat about digital marketing in Africa compared to the global perspective, Mark’s strategy and storytelling consultancy – Nendo, how marketers can drive their digital initiatives, and what marketing trends we need to focus on in 2022.
Ahava Leibtag and I talk about the advantages and disadvantages of hiring a specialized marketing agency, Ahava’s content marketing consultancy – Aha Media Group, content marketing, the importance of repurposing content, and podcasting.