Securing Approval for Your Video Budget A Strategic Guide

Marketing Video Budget – How to secure executive approval

In Blog by A. Lee Judge

You’ve got this killer idea for a video campaign. But the CFO or CMO is holding back on giving you the green light. How do you secure CFO or CMO approval for your video budget? Here’s a quick guide to get you on the right path.

Understand Their Priorities

Your CFO and CMO are focused on efficiency, cost-effectiveness, and solid ROI. They want to ensure that every dollar spent delivers value. To win their approval, you need to speak their language and address their concerns directly.

Highlighting the benefits and addressing the potential risks in a clear and concise manner will resonate with them. Your approach should demonstrate an understanding of their priorities, showing that you’ve thought through the financial and strategic implications of your proposal.

Quick Turnaround is Key

Quick turnaround can be a major selling point for your CFO and CMO. They fear drawn-out, resource-heavy projects that can drain budgets and resources. Aiming for a 7-to-10-day production timeline for each video, you demonstrate that you take budget and time seriously.

Showing you can deliver impactful content quickly will build their confidence in your plan. It illustrates your ability to be agile and efficient, which is necessary in a fast-paced business environment. This approach aligns with their need for swift, measurable results.

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Go for Volume

CFOs and CMOs often hesitate to put all their budget into one make-or-break video. This approach is outdated and risky. Instead, propose a plan for multiple focused video assets. This strategy diversifies risk and offers opportunities to engage with your audience.

Creating a series of one-to-two-minute videos, such as thought leadership pieces, how-tos, or product highlights, provides more content to analyze and refine. This variety appeals to financial decision-makers because it spreads the investment across several pieces, increasing the chances of success and maximizing ROI.

Embrace Remote Video Production

Leadership may not realize that high-quality video production doesn’t require a studio or an in-office crew. Remote video production is a modern, cost-effective solution that eliminates the need for expensive setups. Partnering with a company like Content Monsta to produce video content remotely.

Remote production offers higher volume and faster turnaround times while keeping costs low. This method allows you to present a strategic plan that meets efficiency and budgetary constraints, demonstrating innovation and practicality in your approach.

Present a Strategic Plan

When you approach the budget request with a clear, strategic plan, you have a well-thought-out approach that maximizes potential ROI. This level of preparation is crucial for gaining approval from your CFO and CMO.

Detail how your plan aligns with company goals and how it will deliver measurable results. By focusing on quick turnarounds, volume production, and remote capabilities, you align your proposal with their priorities, making it easier to secure the budget you need for your video campaign.