
Building a Unified B2B Revenue Team with Andrei Zinkevich
Marketing is facing a crisis of credibility and alignment, as legacy systems and outdated KPIs have led to internal silos and a disconnect from revenue goals. Andrei Zinkevich of FullFunnel.io and A. Lee Judge, Sales and Marketing Consultant, explore how marketing and sales leaders can adopt a unified revenue team approach to drive meaningful business outcomes.