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Ahava gives additional insight into the advantages and disadvantages of hiring a specialized marketing agency, content strategy, content marketing, digital communications, and podcasting.
Conversation points:
- What is the story behind your choice to focus on a particular industry?
- From the standpoint of a marketer looking to hire an agency for content marketing, what are some of the advantages and disadvantages of hiring a specialized marketing agency?
- When an organization needs to “start” with written content, what are your tips on guiding their marketing agency to produce text in a voice that represents their expertise?
- What are your thoughts on how Marketers should be considering video as a part of their marketing mix?
- What about Podcasts? Is this something that all marketers should be considering, or do you think there are cases where podcasting might not be ideal?
- What advice would you give marketers who struggle with creating great content, when at the same time they are in a very regulated industry?
- Tell us your latest thoughts on how marketers can optimize the repurposing of their new or existing content.
Thanks for listening to The Business of Marketing podcast.
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