Zontee Hou - Business of Marketing Podcast

Video and Podcasts: Capturing Your Internal Experts As Content with Zontee Hou

In The Business of Marketing Podcast by A. Lee Judge

Listen and Follow

View the Recording Session

Also find the podcast on all other popular listening platforms including Pandora, iHeartRadio, and Audible.

In this episode Zontee Hou and A. Lee Judge discuss B2B marketing and how businesses are figuring out how to implement B2B video into their marketing strategy.

Zontee also gives additional insight into B2B marketing through her years of experience as the founder of Brooklyn-based digital marketing agency Media Volery, head of strategy for Jay Baer’s Convince & Convert, and a professor in the graduate programs at Columbia University and the City College of New York.

Conversation points:
 
  • Between lecturing, leading strategy at Convince-&-Convert, and operating your agency – how do you do it all?
  • Do you think B2B has caught up on the idea of video? And what do you think still holds some companies back?
  • For those companies that are getting video right, who within those organizations tend to be the drivers behind the organization doing more video?
  • With your experience in podcasting, do you think businesses that are not podcasting are missing an opportunity to reach an audience – OR – is it just another channel to consider?
  • If a marketer wants to create data-driven content to attract customer engagement, where are some of the places they should start?
  • What are some of the types of data that work best in content to drive content downloads and backlinks?

Thanks for listening to The Business of Marketing podcast.

Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.

Podcast Strategy Tips

Podcast Strategy Tips You Should Never Miss

Producing a podcast is only one part of your overall podcast strategy. The most important question that you should ask as a podcaster, especially if your podcast is tied to your business, is…“What actions do you want your podcast listeners to take when they find your podcast?”

Read More »
Gini Dietrich - Business of Marketing Podcast

Public Relations vs Digital Marketing with Gini Dietrich

Gini Dietrich and I dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world, Gini’s role and expertise as the Founder, CEO, and author of Spin Sucks – a digital marketing agency and book, her creation of the PESO model, digital media, and more.

Read More »