Listen and Follow
View the Recording Session
Also find the podcast on all other popular listening platforms including Pandora, iHeartRadio, and Audible.
In this episode, Mark Kaigwa and A. Lee Judge discuss the nuances between digital marketing in Africa compared to a global perspective.
Mark gives additional insight into the advantages and disadvantages of digital marketing in Sub-Saharan African mobile marketing trends, social media, storytelling, content marketing, social networks, and research.
Conversation points:
- On the Nendo website, it says that “Nendo started from a desire to see a gap fulfilled – Insights published about Africans by Africans in Africa.” Tell me more about that.
- Comparing to a global perspective, what are the nuances that make marketing in Kenya or Africa different?
- What should the marketers mindset be going into this year?
- Mark, you had a video series going called Digital Africa. What happened to it?
- How can a marketer be a better ambassador internally, within their company to drive their digital initiatives?
- In your agency, you show a strong emphasis on research and data, but also have creative services. If you had to choose which one should be most important to marketers, which would it be?
- What trends or changes should we keep our eyes on going through 2022?
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
The QvQ Content Funnel: Ending the Quality versus Quantity Question
Marketers often debate whether to prioritize the quality or quantity of content. The QvQ Content Funnel proposes a strategy to balance both, tailoring content type and volume to different sales funnel stages. This method enhances engagement, drives conversions, and builds customer loyalty by delivering the right content at the right time.
5 Digital Marketing Content Types That Drive Business
There are several digital marketing content types that are sure to drive business over the coming years. It’s no secret that content marketing is the driving force behind most, if
Marketing Video Budget – How to secure executive approval
Discover how to secure executive approval for your video marketing budget. This article teaches you to address the critical concerns of CFOs and CMOs, focusing on efficiency, cost-effectiveness, and ROI. Learn strategies for promoting quick turnarounds, diversifying video content, and implementing remote production. Equip yourself with the tools to present a strategic, results-oriented plan that aligns with your company’s goals and impresses your executives.
