Listen and Follow
View the Recording Session
Also find the podcast on all other popular listening platforms including Pandora, iHeartRadio, and Audible.
- So please share with us how your experience in social led into Digital Marketing, and how that supports your approach to helping businesses today.
Neal, as someone who has studied social for years from a business standpoint. I’m sure you’ve seen a lot of evolution in both the “view” of the importance in social media as well as the technology stacks behind it.
- For the marketers listening, which do you think is most important to understand… The “WHY” portion of social – OR – the more technical (and always changing) “HOW” to do social?
There was a time when Social and Digital could be interchangeable when talking about Marketing. And while Social is a “part” of Digital, they are not the same.
- Do you think some organizations still struggle to separate the two?
Neal, let’s talk a bit more about your role as a Fractional CMO.
- In what kind of situations might an organization be when they look for a Fractional CMO as opposed to having someone in-house?
Earlier I mentioned that (in my opinion) the best CMO’s have a strong technical background that is paired with leadership skills and experience.
- Which do you see companies lacking the most in their CMO’s? Understanding of how to lead a Marketing organization – OR – understanding the technical aspects that are critical to today’s digital landscape?
Let me ask you, on a scale from 1-10, when you get the chance to peer inside of a mid to large size company to examine their digital marketing maturity:
- Where would you say most companies think they are (on a scale of 1-10) versus where they actually are on that scale?
Neal, we both regularly have large speaking engagements, and I know you do a lot of Keynote speaking around the world.
For me, I get some of the best questions from people when they approach me just after I walk off stage.
- Can you share with us any interesting moments or regular questions that you have received after giving a keynote?
Well Neal, I am tremendously grateful for your time and insights today. Before we go, please tell us where to find you, your blog, your books, and maybe even catch you speaking.
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
The Three L’s Every Podcast Host Needs: Listen, Learn, and Lead
Too many new podcast hosts make the mistake of scripting every word – missing the heart of what makes podcasts work: real, unscripted conversation. This article explores how the best shows are built on curiosity, not checklists. Learn why Content Monsta’s producers say to ditch the pre-interview, bring just a few strong questions, and focus on the three L’s: Listen, Learn, Lead.
How to Build a Revenue Machine by Aligning Sales and Marketing with Bruce Scheer
Bruce Scheer, author of Inspire Your Buyers, breaks down how sales and marketing misalignment kills deals in the final 30% of the buying process – and how a unified value narrative can transform your go-to-market strategy.
Designing a Winning Podcast Structure: Lessons from Behind the Scenes
If your podcast or video content isn’t landing, structure may be the problem. At Content Monsta, we’ve learned that leading with a strong hook, cutting the fluff, and mapping out every element – from intros to promos – keeps audiences engaged and improves results. Here’s how to structure your content for maximum impact.
