This session is for marketers and content marketers looking to leverage podcasts in a way that prioritizes business impact over traditional metrics like listener numbers.
We’ll discuss how zero-listen podcasts can be a strategic tool for content creation, forming meaningful connections, and boosting your business’s authority in your industry.
Whether you’re targeting potential customers, industry peers, or your internal team, this session will change how you view and use podcasts in your business strategy.
Key Takeaways:
Redefine Podcast Success: Understand how zero-listen podcasts shift the focus from listener counts to the actual business impact, offering a fresh perspective on measuring success in podcasting.
Strategic Content Creation: Learn how to use podcasts as a strategic tool for creating targeted, valuable content that resonates with your specific audience.
Enhance Business Authority: Discover how zero-listen podcasts can help establish your business as a thought leader in your industry, enhancing credibility and authority.
Practical Tips for Podcasting: Gain insights into tactics for podcast promotion, content repurposing, and utilizing podcasts as a multifaceted marketing tool.
Measuring the Right Metrics: Explore which metrics truly matter for business-focused podcasts and how to align your podcast strategy with your overall business goals.
Building Smarter AI Workflows and Measuring Marketing That Matters with Dale Bertrand
The episode confronts anxieties around AI replacing human jobs, advocating for a focus on expertise amplification and the development of critical thinking skills in the AI era.
Podcast Marketing is not Marketing a Podcast
When most business leaders hear the phrase, they think it means promoting a podcast. Growing downloads. Chasing subscribers. Building a show big enough to attract sponsors.
Why Performance Marketing Is Broken – Rethinking ROI in Content Strategy with Robert Rose
Marketers tend to talk about measurement as a problem they are about to solve. Better tools, cleaner data, smarter attribution; the fix always seems one software purchase away. Robert Rose pushes back on that idea hard.
