This session is for marketers and content marketers looking to leverage podcasts in a way that prioritizes business impact over traditional metrics like listener numbers.
We’ll discuss how zero-listen podcasts can be a strategic tool for content creation, forming meaningful connections, and boosting your business’s authority in your industry.
Whether you’re targeting potential customers, industry peers, or your internal team, this session will change how you view and use podcasts in your business strategy.
Key Takeaways:
Redefine Podcast Success: Understand how zero-listen podcasts shift the focus from listener counts to the actual business impact, offering a fresh perspective on measuring success in podcasting.
Strategic Content Creation: Learn how to use podcasts as a strategic tool for creating targeted, valuable content that resonates with your specific audience.
Enhance Business Authority: Discover how zero-listen podcasts can help establish your business as a thought leader in your industry, enhancing credibility and authority.
Practical Tips for Podcasting: Gain insights into tactics for podcast promotion, content repurposing, and utilizing podcasts as a multifaceted marketing tool.
Measuring the Right Metrics: Explore which metrics truly matter for business-focused podcasts and how to align your podcast strategy with your overall business goals.
Rethinking Attribution and Alignment in B2B with Mary Keough
Mary Keough, Director of Marketing at CoLab, shares how B2B marketers can lead strategy, build sales alignment, and succeed in a world where attribution is broken and trust drives growth.
SEO’s New Rules: Relevance Over Rankings with Dale Bertrand
Dale Bertrand, an industry-leading SEO expert, joined the Business of Marketing podcast with A. Lee Judge to unpack the shifts, bust outdated myths, and chart a course for marketers aiming to thrive in a future shaped by AI-driven search.
The Executive Marketer’s Guide to Scalable Video Content
How to Reach More Customers, Create More Content, and Do It All with Less Time and Resources A strategic guide for Marketing Leaders scaling business video in a content-first world.
