Sangram Vajre - Business of Marketing Podcast

Sangram Vajre – The Evolution of ABM and Facilitating Go-To-Market

In The Business of Marketing Podcast by A. Lee Judge

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In this episode, Sangram Vajre and A. Lee Judge discuss the importance of B2B marketing.

Sangram Vajre and Lee chat about sales and marketing alignment, Sangram’s MOVE framework, and how organizations should facilitate their Go-To-Market strategy. Plus other insights into the realm of the Business of Marketing.

Sangram Vajre shares his expertise on B2B Marketing, Startup Culture, Marketing Technology, and Sales & Marketing Alignment.
Conversation points:
  • Can you give us a brief journey of some of the notable ventures and communities that you have created? 
  • Tell us about MOVE and the go-to-market podcast.
  • About the name of the show and the MOVE framework, what does the acronym MOVE represent?
  • Would you ever consider starting a service business? And If so, could you apply MOVE to a service business?
  • Do you agree and maybe see additional forces that are helping in the crusade to align Sales and Marketing?
  • What would you say are some of the biggest forces working against Sales and Marketing alignment?

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