Rethinking Attribution and Alignment in B2B with Mary Keough
Mary Keough, Director of Marketing at CoLab, shares how B2B marketers can lead strategy, build sales alignment, and succeed in a world where attribution is broken and trust drives growth.
Providing a strategic flow of Video and Audio content
that repurposes into all of the content you need.
Engage | Educate | Drive Business
This process fills your social channels with unique content and empowers your sales teams with value to share.
Our system produces content with the purpose of driving business and growing your brand. As marketers, we go beyond being creative. We know that content has to be valuable to your audience in a way that educates and inspires them to take action.
When we produce pillar content, it is created in a way that gives birth to additional pieces of content such as e-books, infographics, web page content, blog articles, case studies, and white papers.
Mary Keough, Director of Marketing at CoLab, shares how B2B marketers can lead strategy, build sales alignment, and succeed in a world where attribution is broken and trust drives growth.
Dale Bertrand, an industry-leading SEO expert, joined the Business of Marketing podcast with A. Lee Judge to unpack the shifts, bust outdated myths, and chart a course for marketers aiming to thrive in a future shaped by AI-driven search.
How to Reach More Customers, Create More Content, and Do It All with Less Time and Resources A strategic guide for Marketing Leaders scaling business video in a content-first world.