Business of Content

Video Marketing Across the Customer Journey with Britta Schellenberg of Brightcove

In The Business of Marketing Podcast by A. Lee Judge

This authority-packed episode about Video Content features Britta Schellenberg, VP of Brand Marketing at Brightcove, a leading pioneer in the world of SaaS online video platforms. Britta takes us through methods of targeting video content to the appropriate stage of the sales cycle. She gives specific examples and tips of what types of video go where, when, and to whom. Also how Salespeople can get into the game and use video as well.

We discuss video usage at the stages of:

  • Awareness
  • Engagement
  • Conversion
  • Retention

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