This authority-packed episode about Video Content features Britta Schellenberg, VP of Brand Marketing at Brightcove, a leading pioneer in the world of SaaS online video platforms. Britta takes us through methods of targeting video content to the appropriate stage of the sales cycle. She gives specific examples and tips of what types of video go where, when, and to whom. Also how Salespeople can get into the game and use video as well.
We discuss video usage at the stages of:
- Awareness
- Engagement
- Conversion
- Retention
View the full list of episodes list here.
Subscribe on:
- Itunes – Listen and Subscribe Here
- iHeart Radio – Listen and Subscribe Here
- Google Play – Listen and Subscribe Here
- Stitcher – Listen and Subscribe Here
- Spotify – Listen and Subscribe Here
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
#Content #ContentMonsta #BeContent #SocialMedia #ContentMarketing #Podcast
- Zero-Listen Strategy: Crafting Podcasts That Fuel Business GrowthThe zero-listen podcast strategy redefines success in content marketing by prioritizing targeted engagement over broad listenership. This focused approach ensures that podcasts serve not just as a platform for content but as a strategic tool for business growth. By honing in on the right audience, businesses can deepen connections, drive engagement, and achieve specific business goals, making every word and every episode count toward meaningful impact.
- Talking Head Videos in Your Marketing StrategyIn the ever-evolving landscape of digital marketing, the incorporation of talking head videos stands out …
- Conversational Content Creates Authenticity for Your BrandEmbracing Conversational Content for Unparalleled Authenticity With AI-generated content quickly filling up digital spaces, standing …