Listen and Follow
View the Recording Session
For marketers, 2020 marked a time when we had to make huge pivots. Perhaps one of the biggest pivots was learning how to do more virtually. Internal meetings went virtual, events went virtual, and those like our guest and I went further into Virtual speaking.
Not everyone has adjusted so well. While some have tried to re-invent their marketing and events in a virtual world, some have attempted to do the same thing, but virtually. One thing is for sure, we’ve all learned a lot about virtual in the past year and there is still a lot that most people have to learn.
Today’s guest is Brian Fanzo, a digital futurist & keynote speaker who translates the trends of tomorrow to inspire change today.
He teaches companies of all sizes how to leverage technology in real-time in order to engage their customers at the right time and he has a gift for bringing people together online and offline. He has worked in 76 countries, highlighting his passion for change, collaboration, and technology.
- Brian tells us about his definition of the title Digital Futurist.
- Virtual Events
- We both love video, going live, and doing virtual presentations. Recently you said “Virtual Events Will Suck if Interactive is the Goal” I believe you have the experience to back that bold statement up.
- Tell us why Interactive doesn’t have to be the goal.
- A mutual friend of ours, Andrew Davis talks about how marketers have made the mistake of taking in-person events and trying to do the same thing but virtually – Instead of creating a new experience that is virtual.
- What is the biggest mistake you’ve seen event marketers make when trying to create virtual events?
- Is Clubhouse’s excitement growing or getting old? What about audio chat altogether. Are you still all in?
- Press the Damn Button – This is your version of “Just Do It”. I’ve preached the same thing, but your continued use of the phrase has tied it to your brand. I even tell myself sometimes and as a result… Think of Brian Fanzo.
- Tell us about your journey in branding that phrase and some of the things that you have learned while trying to get people to just Press the Damn Button
- Do you think that people (especially people like us with all of the tools) overthink how much the viewer cares about video quality?
- To me, you’re an example of someone that went all the way in on something, began teaching others what you’ve learned, and now you are known as an expert in presentation technology.
- Is that an accurate story of how all of this happened?
- What’s your story about becoming known as a virtual presentation expert?
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
![The QVQ Content Funnel](https://contentmonsta.com/wp-content/uploads/2024/07/The-QVQ-Content-Funnel-Explained-featured-image-300x200.png)
The QvQ Content Funnel: Ending the Quality versus Quantity Question
Marketers often debate whether to prioritize the quality or quantity of content. The QvQ Content Funnel proposes a strategy to balance both, tailoring content type and volume to different sales funnel stages. This method enhances engagement, drives conversions, and builds customer loyalty by delivering the right content at the right time.
![5 Digital Marketing Content Types That Drive Business](https://contentmonsta.com/wp-content/uploads/2019/05/1-300x171.png)
5 Digital Marketing Content Types That Drive Business
There are several digital marketing content types that are sure to drive business over the coming years. It’s no secret that content marketing is the driving force behind most, if
![Securing Approval for Your Video Budget A Strategic Guide](https://contentmonsta.com/wp-content/uploads/2024/06/Securing-Approval-for-Your-Video-Budget-A-Strategic-Guide-featured-image-300x200.png)
Marketing Video Budget – How to secure executive approval
Discover how to secure executive approval for your video marketing budget. This article teaches you to address the critical concerns of CFOs and CMOs, focusing on efficiency, cost-effectiveness, and ROI. Learn strategies for promoting quick turnarounds, diversifying video content, and implementing remote production. Equip yourself with the tools to present a strategic, results-oriented plan that aligns with your company’s goals and impresses your executives.