Case Study

Vituity: Remote Video Production for Healthcare Thought Leadership

Content Monsta partnered with Vituity to launch a scalable remote video content initiative, enabling the organization to spotlight its physician-leaders, residency programs, and innovative care model through high-quality educational videos.

The primary goal was to expand Vituity’s presence on YouTube and other channels by overcoming logistical barriers to capturing authentic content from physicians and experts working across the country.

Goals

Vituity partnered with Content Monsta with three clear goals:
- Build and grow its YouTube presence with high-quality educational content
- Overcome barriers to remote content production with distributed physician-experts
- Develop engaging video assets to support recruiting efforts for residency programs and showcase its unique organizational model

Company

Vituity is a physician-owned and -led multispecialty partnership delivering integrated acute care services across the United States. The organization supports emergency medicine, critical care, anesthesiology, neurology, hospital medicine, outpatient services, and other specialties, serving over 11 million patients annually through more than 690 practice locations.

Industry

Healthcare

Key Services Used

Remote Video Production
Executive On-Camera Coaching

Challenges

Vituity faced significant content creation challenges:

Its subject matter experts were dispersed across the U.S. and hard to access
The marketing team lacked tools and resources for scalable remote video production
Capturing compelling, authentic content from busy healthcare professionals was difficult, especially without on-site production capabilities

Strategy and Approach

Content Monsta offered a turnkey remote video production solution tailored to Vituity’s needs:

Designed a streamlined content process to efficiently record and edit expert interviews
Provided equipment kits and logistical support to ensure high-quality production, regardless of location
Collaborated closely with the Vituity team to align video messaging with brand tone and educational goals
Guided on-camera talent and shaped interview formats to capture natural, unscripted stories

Implementation

The initial engagement focused on creating five high-impact videos in a rapid production cycle:

Entire project planned and delivered within a few short weeks
Content Monsta led pre-production, talent coordination, and creative direction
On-call producers directed each recording session live to maximize quality and minimize editing needs
Editors and marketing specialists ensured polished, on-brand final deliverables

Results

First video published to YouTube received over 1,000 views in the first month
Content repurposed for recruiting initiatives, especially targeting medical students in residency selection
Sparked internal excitement and inspired new content ideas across the Vituity team

Looking for Enterprise Level Content Creation Services?

Other Client Testimonials

"They make quality podcasting so easy, even with our hosts working remotely from different locations.”

Rose Kelly

Brightloom

“A lot of people have commented on how great it sounds, “high quality.”

Brittney Upman

ShoreView Industries

“We could not have had the quality or success we’ve experienced on our podcast without our partner, Content Monsta.”

Don Sena

Consumer Track