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Brian gives additional insight into web analytics such as Google Analytics 4 and cookieless web, and the next industry-changing technology.
Conversation points:
- Web analytics (SEO, GA4, Cookieless web)
- Updating existing content (what are key points to hit, what not to touch)
- Web3
- Epic Content Marketing book and what to expect
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
Developing a Growth Marketing Strategy with Darrell Evans
Darrell Evans and I discuss the concept of “full-service” marketing agencies, Darrell’s role and expertise as the Co-Founder and CEO of Yokel Local – a digital marketing agency, growth marketing as a service niche, internet marketing, and more.
Video Platforms, Content Strategy, and Acting Like a Media Company with Jennifer Griffin Smith
Jennifer Griffin Smith and I chat about two marketers’ sayings, “Content is King” and “Every company should act like a media company”, the importance of video format content marketing, Jennifer’s role and expertise as the CMO of Brightcove – one of the world’s leading video platforms, levels of enterprise video platforms, and remote production.
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