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Brian gives additional insight into web analytics such as Google Analytics 4 and cookieless web, and the next industry-changing technology.
- Web analytics (SEO, GA4, Cookieless web)
- Updating existing content (what are key points to hit, what not to touch)
- Epic Content Marketing book and what to expect
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Darrell Evans and I discuss the concept of “full-service” marketing agencies, Darrell’s role and expertise as the Co-Founder and CEO of Yokel Local – a digital marketing agency, growth marketing as a service niche, internet marketing, and more.
Jennifer Griffin Smith and I chat about two marketers’ sayings, “Content is King” and “Every company should act like a media company”, the importance of video format content marketing, Jennifer’s role and expertise as the CMO of Brightcove – one of the world’s leading video platforms, levels of enterprise video platforms, and remote production.
Andy Crestodina and I talk about how to optimize a website, Andy’s conference – Content Jam, the difference between web design and web development, and content marketing in relation to web development.