Chris Wallace - Business of Marketing Podcast

Using Customer Data To Guide Go-To-Market and Content Strategy with Chris Wallace

In The Business of Marketing Podcast by A. Lee Judge

Listen and Follow

View the Recording Session

Also find the podcast on all other popular listening platforms including Pandora, iHeartRadio, and Audible.

In this episode, Chris Wallace and A. Lee Judge discuss the parallels (and even co-dependency) between marketing and customer experience.

Chris gives additional insight into branding, sales, marketing, and corporate leadership.

Chris also shares how companies can better align the strategies of the board room with the daily execution at the front lines.

Conversation points:

  • Can you give us your definition of the front line and how it relates to the customer experience and marketing?
  • When a company is able to glean data from customer interactions, how can marketers use this data to guide their go-to-market strategies?
  • What are some initial steps that an organization can do to help connect “those closest to the customer experience” to “those who make the business decisions”?
  • In your experience, how can internal members of an organization contribute to brand lift by showing up “themselves” in the company’s branding and messaging?
  • Share with us some of your experience with the value and effects of internal marketing and branding.
  • I believe your team has some methodology in measuring alignment, so can you give some insight into how we can measure the sales and marketing gap and perhaps how we can begin to reduce that gap?

Thanks for listening to The Business of Marketing podcast.

Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.

Securing Approval for Your Video Budget A Strategic Guide

Marketing Video Budget – How to secure executive approval

Discover how to secure executive approval for your video marketing budget. This article teaches you to address the critical concerns of CFOs and CMOs, focusing on efficiency, cost-effectiveness, and ROI. Learn strategies for promoting quick turnarounds, diversifying video content, and implementing remote production. Equip yourself with the tools to present a strategic, results-oriented plan that aligns with your company’s goals and impresses your executives.

Read More »
The Power of Internal Communication Using Podcasts to Engage Employees

The Power of Internal Communication: Using Podcasts to Engage Employees

Are you leveraging a real strategy for internal communication? Research shows that companies with effective internal communication strategies achieve higher returns. Surprisingly, one of the most effective tools being used by large brands is podcasts. Podcasts provide a platform for personal, engaging, and effective internal communication. Discover how adopting an “inside voice” through podcasts can improve morale, retention, and productivity while driving company growth.

Read More »