Should you outsource your podcast production or attempt to go it alone? Many business owners lack either time or equipment for podcast production, which is when the outsourcing of it becomes an attractive idea.
With their rise to content prominence, podcasts have become a must in business content marketing. However, they’re not as easy to make on your own as the classic long-form blog posts are. There are several essential items for creating podcasts that go beyond typical content creation.
If you’re wondering whether making podcasts is worth it, the answer is yes — even with outsourcing. Podcast ad revenue is forecasted to grow to $659 million by 2020, which clearly illustrates that brands are noticing their importance. They also make for engaging content, and an avenue to create avid followers — 65% of monthly podcast listeners have only started consuming this type of material in the last three years.
Share this Image On Your Site
The time to jump on the podcast bandwagon and create a podcast is now. But if you’re worried about production and the quality of your podcast, you can always outsource it to professionals. Here’s why you should consider outsourcing your podcast production:
Proper Software and Equipment for Podcasting
Both the recording and editing of material for a podcast take preparation, equipment, and knowledge. However, the equipment is the most obvious obstacle that business owners face when starting their podcast.
Having proper equipment can make up for a less than ideal audio production space, but even after that investment, you need someone with the skills to utilize the equipment to its fullest to produce quality audio content.
Production of a podcast involves recording, as well as editing, mixing, and mastering the sound. Even though there is software available that is capable of doing the primary work of tightening up the sound for you, your podcast will benefit from professional equipment and software.
If you don’t already have all the recording and sound editing equipment, outsourcing the production of your podcast might be a better use of your time and money. Hiring a good podcast production team doesn’t have to break the bank, and it can take a lot of podcast production responsibilities off your shoulders.
Podcast Production can be time-consuming
In business, time is the most valuable currency. When it comes to writing, recording, and producing your podcast, finding time for it is the biggest concern of all. Your audience will want consistency, so you have to create a schedule and adhere to it. Two things often happen when companies or individuals take on producing podcasts on their own:
- They are unable to stick to consistent podcast creation and publishing schedules because of more pressing obligations
- The production cost ruins the ROI because of the time taken away from focus on the business
Neither of these options is ideal, yet it is a reality for many business owners and entrepreneurs who have chosen to produce their podcasts themselves. A podcast is a valuable marketing tool, but it takes the time you might not have.
When deciding, it’s best to be realistic. Thirty minutes of talking might take up to an hour and a half to record. Editing the sound and putting the podcast together isn’t going to be quick and easy either, especially for a beginner. Take a look at your schedule. If you don’t have the extra time for it, it’s best to outsource.
Working with Podcast Audio Content
Creating a raw recording is simple enough, but editing it to a professional standard is not so straightforward. Depending on the quality of the recording and the equipment, there might be a lot of work to do. Some of it might take the expertise of a good sound engineer.
For example, it will probably take you a while to eliminate unnecessary pauses when speaking, if you don’t already have a lot of experience. It’s not a problem for the podcast, as you’ll be editing them out to make the end result cleaner. Also, the different volume levels of various speakers can become an issue without a trained ear to even out the sound. This adds some workload and requires editing skills.
Outsourcing would mean not having to worry about any of that. Your job would be to just call in for the recording session or provide the raw audio. From there, your production team would perform the magic and ensure the audio is cleaned up and ready to go. The result is – No background noise, no awkward pauses, no inconsistent sound levels — and no hassle for you.
Outsourcing Would Keep a Consistent Standard
Another benefit of outsourcing your podcast production to a professional team is consistency. It’s essential for a business podcast that you sound and appear like a professional. However, producing a podcast yourself might lead to lackluster audio despite your best efforts to avoid that.
What’s more, there is immense value in leaving a good first impression, especially when so many businesses are launching podcasts. The competition is increasing, and you have to ensure every aspect of your podcast is at the highest possible level.
Having a consistent standard of quality production would make a good impression on the listeners. Furthermore, it would ensure that you have an edge over the competition — or at the very least, that you’re not trailing behind it.
Having a Podcast Production Team Is Convenient
Convenience is also a benefit worth having, especially when you’re running a business. With the right team to outsource your podcast production to, you can free up your schedule and still get a professionally done product to represent your brand.
If you have the budget for it, outsourcing is going to pay off, as it provides impressive results and makes running a business more comfortable for you. Working with a professional production team will be a great help in delivering valuable, quality content to your listeners, which is always the priority when starting a podcast.
The task of starting a podcast might seem daunting, but it doesn’t have to be if you outsource its production. That way, you can focus on what matters — that the content represents you in the best possible light — and leave the technical details and concerns to the professionals.
Want to learn more? Talk to a professional Content Monsta!
Still thinking about going it alone? Check out our Amazon affiliate page to get started.
- Digital Marketing Maturity and the Fractional CMO with Neal SchafferNeal Schaffer and I discuss the meaning of a Fractional CMO, the difference between social and digital marketing, and the lessons CMO’s need to learn to run a better marketing organization.
- How Businesses Can Stop Being Boring with Kathy Klotz-GuestKathy Klotz-Guest and I talk about how to “Keep It Human”, get past “Business Boring” and begin creating engaging content.
- Guy Kawasaki – The Remarkable Marketer and Chief EvangelistGuy Kawasaki and I talk about launching businesses, disruptive technologies, and how to land dream guests on your podcast.