create a podcast

How to Start a Podcast for Your Business [3 Best Ways]

In Blog by A. Lee Judge

There are 3 primary ways to go about starting a podcast for your business or organization. To understand which method is the best for you, one must understand how podcasts basically work and then estimate the amount of time and effort you want to put into the podcast. This article is going to give you the three ways that you can go about creating a podcast and you’ll learn which is the best one for you.

Whether or not ‘you’ listen to podcasts, there is a very good chance that many of your potential customers do. Podcast listeners tend to have higher incomes, more education, and are loyal listeners to the podcasts they choose. These are all good signals if you are looking for that ideal customer. In terms of content marketing, even newly launched podcasts can garner as much listenership and attention as webinars, especially considering the evergreen nature of podcasts.

So if you or your business is looking to start a podcast and don’t know quite where to start, first you need to understand the mechanics of getting a podcast from your mic to the masses.

Before I explain the 3 primary ways to go about creating a podcast for your business, it’s important to understand how all podcasts basically work. In order to have a podcast available to the world on platforms like Apple Podcasts, Google Podcast, and Spotify; these are the primary functions that need to be carried out.

How a Podcast Works: 5 Essential Steps to Start a Podcast

  1. Record the podcast – by gathering all of the voices together for a conversation.
  2. Edit the podcast – this means blending and optimizing each voice so that the conversation is pleasant to the ear.
  3. SEO Optimize – add Titles, Tags, and Descriptions that will help your podcast get found by people searching for podcasts like yours.
  4. Hosting – upload your podcast to a host – Your audio file has to live somewhere and someone needs to put it there.
  5. Market and Repurpose the podcast – you’ll want to give every episode a long life and help it continue to drive attention to your business. Additionally, You can accomplish this by doing things like creating clips to promote the podcast socially AND adding it to your overall marketing strategy.

The Three Best Ways to Start a Podcast for Your Business

Now that you know basically how it works, here are the three ways that you can go about starting your podcast – along with the Pros and Cons of each.

Tl;dr 

  1. Do It Yourself – Best for solo or hobby podcasters
  2. Hire a Producer or AgencyBest for businesses
  3. Hybrid Approach – Best for smaller businesses with limited resources

Do it Yourself

Firstly, if you have a lot more time than you do budget, then this may be the route for you. The equipment that you’ll need can be minimal. A decent desktop set-up for do-it-yourself podcasting can be obtained for between $200-$500. Aside from your computer, all you will need is a microphone and a pair of headphones. You could even record directly into a small recording device.  Here is a link to our Amazon shop where we have selected some of our suggested gear (Disclosure: This is an affiliate link, however using the links will not affect the items’ cost). To learn more about this type of equipment, subscribe to the Content Monsta Gear channel for videos and product reviews. On that channel, we’ll be going deeper into some individual equipment and how it might work for you.

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If you are doing it yourself, get ready to also do some research in order to start your podcast. You’ll need to learn a bit about audio files and how to optimize them for the best sound. Furthermore, you’ll want to study up on audio SEO as well as the best ways to host your podcast files. Then you’ll want to help your podcast find its way to listeners by learning how to promote your podcast.

This is all possible as a Do-It-Yourself project, but not the best option for a business that needs to focus on what they do best… their business.

Hire a Podcast Producer or Agency to Start Your Podcast

If you want to just show up, talk, and wait to hear your conversation to pop-up on your podcast app, then hiring a producer or podcast production agency is the best route. A producer can capture your audio remotely or in-studio, mix all of your voices, and create a polished podcast audio file. This will produce the highest quality sound for your podcast. When a producer is from an agency, then your podcast can be distributed and marketed by that agency. For example, here at Content Monsta, we remotely record our client’s podcasts with studio-quality, mix them down, distribute them, and then work with their marketing teams to achieve the highest possible ROI for each episode. For the host, it’s as simple as having a scheduled, weekly conversation. Your producer or agency handles all the rest.

Hybrid Method – Using the Assistance of a Podcast Producer

Finally, you may be able to record the audio on your own, especially if you are the only voice that will be on the podcast. Then, you can pass the recording off to a producer to optimize the audio and distribute the podcast for you.

Or, you may want the assistance of a remote producer or studio producer to capture your audio, hand you the optimized file for you to handle distribution and marketing.

Conclusion

Which of these three methods of starting your podcast are the best for you?

For most businesses, they will choose a turn-key solution by hiring a producer or agency. This can provide the best sound production, distribution, and marketing of their podcast. It requires only a commitment of the marketing budget.

If you’re looking to produce a solo or hobby podcast, you might go the Do-It-Yourself route or seek assistance for just a portion of the process.

For more tips on content marketing for your business, be sure to subscribe to the Content Monsta Marketing or Content Monsta Gear channels. Be sure to click the notification bell to make sure you get notifications when we post new videos.

Frequently Asked Questions (FAQ)

How do I get my podcast on iTunes or Apple Podcasts?

You first must host your file on a website. It is best to have it hosted with a company that specializes in hosting podcasts and multimedia content. That host will provide a web address called an RSS Feed that can be submitted to podcast platforms such as Apple Podcasts. That will let them know where to find your podcast along with all of the other information about the podcast. This includes artwork, description, and other meta-data.

Can I record a podcast remotely?

Yes, there are several ways to record your audio without being in the same room as your guests or the podcast producer. The degree of quality can vary tremendously depending on how you go about recording the audio. Companies that specialize in podcast production can achieve the highest quality and also have the means to fix audio issues before publishing your podcast.

Is a podcast only Audio or can it be Video too?

In the traditional sense, podcasts are audio-only. Video podcasts can also be created, however, the quality of the audio will typically suffer as a result. In order to achieve quality audio and quality video at the same time, additional equipment and knowledge are needed. Hiring a production company is suggested for this level of podcast creation.

What kind of equipment is needed to start a podcast?

The equipment needed to start a podcast can be as minimal as a USB microphone connected to a laptop and a pair of headphones. As additional voices and other elements are added, more equipment is needed. For productions that require editing and high quality audio you will need editing software as well had the hardware needed to combine (mix) the multiple audio signals from each host or guest.