This session is crafted for marketers who are ready to shift gears and use podcasting as a strategic asset in their B2B toolkit.
We’ll discuss fine-tuning our focus from counting ears to engaging the right minds, turning listeners into leads, and ultimately, fueling the sales pipeline.
Whether you’re aiming to influence your sales pipeline, enhance your content strategy, or build deeper connections with your target audience, this session will equip you with the tools you need to achieve your goals.
Key Insights:
Understanding Zero-Listen Podcasts: It might sound counterintuitive, but zero-listen podcasts are a gold mine for B2B marketers. This concept isn’t about obscurity but precision—targeting content that resonates with your ideal customer profile, regardless of listener volume. It’s quality over quantity in action.
Podcasting for Pipeline Impact: Learn how to leverage your podcast as a pivotal touchpoint in the buyer’s journey. From awareness through to action, discover how to craft content that not only informs and entertains but also guides your listeners down the sales funnel.
Content Creation with Intent: Dive into strategies for crafting podcast episodes that serve dual purposes: enriching your content library and addressing specific business objectives. Every episode is a piece of the puzzle, contributing to brand authority, lead generation, and customer engagement.
Repurposing Content for Amplified Reach: Uncover content repurposing —turning a single podcast episode into blogs, videos, social media snippets, and more. It’s about extending your content’s lifespan and reach, ensuring that every effort has multiple impacts across your marketing channels.
Beyond Traditional Metrics: Shift your success metrics from downloads and listens to more substantive business outcomes. We’re talking lead generation, engagement rates, and the tangible influence on your sales pipeline. Measure what matters, and tailor your podcasting strategy to align with your business goals.
Podcast Production Company Owners Talk “Red Flags” for B2B Podcasters
A. Lee Judge and Katie Brinkley talk about what they, as owners of podcast agencies, see when working with companies looking to podcast.
They discuss the “red flags” they look out for when companies approach them about starting a podcast.
How Much Does it Cost to Hire a Podcast Production Company?
A quick breakdown of what it should cost to hire a podcast production company to help you with your podcast production and promotion.
Design That Drives Action: Jim MacLeod on the Real Job of Visual Marketing
Jim MacLeod, author of The Visual Marketer, shares how design shapes marketing outcomes, the psychology behind effective visuals, and why marketers must learn the science of visual communication to stay competitive.
