This engaging session is designed for marketers and content marketers eager to transform their podcasting approach to prioritize business impact over conventional metrics like listener numbers.
We’ll explore how zero-listen podcasts can become a cornerstone in your content creation strategy, fostering meaningful connections and elevating your business’s authority within your industry.
Regardless of your audience—be it potential customers, industry peers, or your internal team—this session promises to reshape your podcasting and content strategy, ensuring every effort contributes directly to your business goals.
Key Takeaways:
Shift in Success Metrics: Learn to view podcast success through a new lens, focusing on business impact rather than listener counts. This fresh perspective emphasizes generating leads, enhancing brand authority, and improving customer engagement.
Targeted Content Delivery: Discover how to craft podcasts that deliver targeted, valuable content to specific audiences, ensuring your message resonates and drives desired business outcomes.
Enhancing Brand Authority: Understand how leveraging zero-listen podcasts for industry insights and thought leadership can significantly boost your brand’s credibility and trust among your audience.
Maximizing Content ROI: Explore effective strategies for repurposing podcast content across various platforms, extending your content’s reach and amplifying its impact to achieve a substantial return on investment.
Podcast Production Company Owners Talk “Red Flags” for B2B Podcasters
A. Lee Judge and Katie Brinkley talk about what they, as owners of podcast agencies, see when working with companies looking to podcast.
They discuss the “red flags” they look out for when companies approach them about starting a podcast.
How Much Does it Cost to Hire a Podcast Production Company?
A quick breakdown of what it should cost to hire a podcast production company to help you with your podcast production and promotion.
Design That Drives Action: Jim MacLeod on the Real Job of Visual Marketing
Jim MacLeod, author of The Visual Marketer, shares how design shapes marketing outcomes, the psychology behind effective visuals, and why marketers must learn the science of visual communication to stay competitive.
