Optimizing written content for voice search is quickly becoming a priority among marketing specialists around the world. With smart homes becoming an ever more common occurrence, voice assistants such as Alexa or Google Assistant, among others, are estimated to exceed 275 million by 2023. That’s over a 1,000% increase from 2018 when there were
Before we get into video marketing practices, let’s be clear, there are plenty of choices to be had when taking into consideration 2019’s marketing budget. Depending on what your business is looking to achieve, be that increased engagement with their online audience, better brand awareness and reputation, increased trust, etc.,
Content repurposing means updating your existing content, changing its format, or using a different media to retell a story or discuss a topic. Reposting is simply using other people’s creative work as it is. Both can gain content engagement, but there are several things to understand regarding when and how
There is a clear connection between good content and search engine optimization (SEO), however, how much video affects SEO is something that is often overlooked. Ranking doesn’t only rely on the form of content you create (video, written, image, audio) but you can optimize your content mix to make your website more
Wondering why video content is dominating online marketing? Video engages viewers like no other medium. It’s highly shareable, memorable, and versatile, making it a cornerstone of any effective digital marketing strategy. Let’s explore why video is your most powerful marketing tool. So why is video the king of today’s online
It feels like there are more and more options in digital marketing, the trends seem to arise out of nowhere, and it can be challenging to have everything necessary, so your online presence is substantial and visible for your clients. Here we intend to outline the pillars that can give
According to the Content Marketing Insitute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” By this very definition, it’s somewhat easy to observe the difference between
Content Marketing versus Content Production. You can’t have one without the other, however, it’s worth a discussion to distinguish these two very different things. If content marketing is a tactic utilized by your marketing department (it should be), then you must make a decision of whether or not you will
Anyone who as ever asked the question “why are podcasts so popular” probably are among the few who haven’t been bitten by the podcast bug and are simply missing out. Podcasts are episodic series of digital audio or video files that users can download or stream directly over the internet.
Of course, building a personal brand requires a lot of hard work, once the basics are up and running, such as the website and social media accounts, you will want to start integrating videos as a way to share with a wider audience. Video is and will continue to be