Content Monsta plans, records, and edits YouTube videos with your executives and experts, built around the questions your buyers ask and the content your Sales team needs.
If your company has tried executive video before, you may have run into these problems.
Content Monsta is built to remove that friction, from the first calendar invite to the moment a salesperson sends a video to a prospect.
Content Monsta puts as much attention on the business value of your videos as on the production. The goal is content your Sales team is eager to use because it helps move deals forward and sets your company's expertise apart from competitors.
For clients building a long-term program, Content Monsta recommends a content analysis that begins with your Sales team, so the topics reflect what salespeople hear from buyers every day.
When Sales helps choose the topics, they see the finished videos as tools built for them. Those same buyer questions are what new prospects search for online, so one set of videos can support active deals and help new buyers find you.
Content Monsta has run this process with companies in regulated industries, companies with complex approval chains, and teams with very busy executives.
See what's in the production kit
Every Content Monsta client gets access to a client portal. It gives your team one place to find finished assets, open review links, and pull up videos from past projects.
A recording session fits into an executive's day the same way any other meeting does. Executives in different offices and cities each record from their own desks, with no travel and no studio.
When buyers ask Google, ChatGPT, or Perplexity a question, the answer often cites a video as a source. AI tools appear to value how useful a video is more than how popular it is.
The buyer-focused topics and chapter timestamps built into every Content Monsta video give each section of your expert's knowledge a chance to be found and cited.
Executives who are sharp in a boardroom can sound stiff the moment they start reading from a page. Content Monsta encourages clients to skip scripts and work from a short list of bullet points, so the session feels like a real conversation.
A live producer helps your executive get into conversation mode, drawing out stories and examples that show real authority. If an answer doesn't land, the producer asks the question a different way to get another take.
Producers use Content Monsta's proprietary POET framework to draw out four things buyers look for: Proof, Opinion, Experience, and Trust. These are the details that make your expertise stand out and give Sales something worth sharing.
Learn about the POET frameworkThese organizations had experts spread across offices, states, and busy schedules. Here is what happened when those experts got in front of a camera without anyone getting on a plane.
Midwest Recovery Centers wanted to introduce its treatment team to the Kansas City community. Content Monsta set up remote recording in their own office, then turned each episode into long-form video and short clips for YouTube, Facebook, and their website.
"Content Monsta's remote recording process is the single biggest piece of convenience and effectiveness for my team and I."Taylor Brown, Director of MarketingRead the Midwest Recovery Centers case study
Vituity serves more than 11 million patients a year across 690+ practice locations. Its physician experts were spread across the country. Content Monsta shipped equipment kits, directed each session live, and delivered five videos within a few weeks.
Lightwell's small marketing team needed to show the expertise inside 16 independent agencies under one brand. Content Monsta produced the Lightwell Podcast on video, then turned each conversation into long-form YouTube videos, Shorts, and Reels.
"The podcast has been a powerful tool for uniting our brand."Adam Clark, AVP Marketing, Lightwell Insurance AdvisorsRead the Lightwell case study
Move the calendar invite. Sessions are booked like any other meeting, and there's no crew on site, so a new time doesn't turn into a costly rebooking.
Content Monsta sends a simple desktop kit that connects to a laptop with one cable and records 4K video with clear audio. It comes with clear instructions and needs no return shipping, so IT doesn't need to be involved.
A live producer runs every session and keeps it conversational. If an answer doesn't land, the producer catches it in the moment and asks the question a different way to get another take.
No. Content Monsta recommends a short list of bullet points so the session sounds like a real conversation. Executives who read from a page tend to sound stiff.
You do. Drafts are posted in Frame.io, where Marketing, your executives, and legal or compliance reviewers leave frame-accurate comments in one place. Nothing goes public until you approve it.
First drafts typically arrive within 5 to 7 business days after recording.
Sales is involved from the start. Topics come from the questions salespeople hear from buyers, and producers draw out proof, opinion, experience, and trust so every video gives Sales something worth sharing.
Yes. Each executive records from their own desk with their own kit, so there's no travel and no studio. Content Monsta has recorded experts across the country this way, including physicians for Vituity.
Book a free consultation to talk through your executives, your Sales team's needs, and your YouTube goals. You'll leave with a clear view of which videos to create first and how they can reach more of the buyers you want.
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