• Content Creation Services
    • Content Creation
    • Content Marketing Strategy
    • B2B Content for Sales
    • Remote Video Production
    • Podcast Production
    • Short Form Video
    • Thought Leadership Video
    • Audiobook Production
  • Podcasting
    • Full Service Podcast Production
    • Produced With You Podcast Service
  • Video Production
    • Remote Video Production for Business
    • Thought Leadership Video Creation Service
    • Talking Head Video
    • Short Form Video Creation
    • Remote Video Production Kits
    • Video Examples
  • Learn From Us
    • Content Marketing Blog
    • The Business of Marketing Podcast
    • Behind the Scenes
    • Content Marketing Resources and Tools
  • About
    • Why and Who We Are
    • Case Studies
    • Partners
  • Contact
  • Content Creation Services
    • Content Creation
    • Content Marketing Strategy
    • B2B Content for Sales
    • Remote Video Production
    • Podcast Production
    • Short Form Video
    • Thought Leadership Video
    • Audiobook Production
  • Podcasting
    • Full Service Podcast Production
    • Produced With You Podcast Service
  • Video Production
    • Remote Video Production for Business
    • Thought Leadership Video Creation Service
    • Talking Head Video
    • Short Form Video Creation
    • Remote Video Production Kits
    • Video Examples
  • Learn From Us
    • Content Marketing Blog
    • The Business of Marketing Podcast
    • Behind the Scenes
    • Content Marketing Resources and Tools
  • About
    • Why and Who We Are
    • Case Studies
    • Partners
  • Contact

Home » Beyond ABM and into Account-Based Experience (ABX) with Jon Miller of Demandbase

Jon Miller - Business of Marketing Podcast

Beyond ABM and into Account-Based Experience (ABX) with Jon Miller of Demandbase

In The Business of Marketing Podcast by A. Lee Judge

Listen and Follow

View the Recording Session

Apple Podcasts Button
Google Podcasts button black
Spotify Podcasts

Also find the podcast on all other popular listening platforms including Pandora, iHeartRadio, and Audible.

If you’ve followed me long enough, you know that I tend to talk about two things – Content Marketing and Sales/Marketing Alignment.

The best part for me, is that I am a bit of a Marketing Technology geek, which allows me to tie all of those things together.

From Creative, to Sales, to Marketing – No matter which business team you’re on – your end goal is to figure out who to sell to, how to engage with them, how to get them to buy, and if you’re smart, how to get them to buy again.

To do that today, you need to give careful consideration of your Sales and Marketing Technology. And today’s guest is an entrepreneur behind several of the leading technologies.

My guest today is a marketing entrepreneur and thought leader. He is currently the Chief Marketing and Product Officer at Demandbase, the leading account-based marketing platform.

Previously, he was the CEO and founder of Engagio (which was acquired by Demandbase) and he was a co-founder at Marketo, a leader in marketing automation which was acquired by Adobe.

He is a frequent speaker at conferences including Dreamforce, MarketingProfs B2B, and the Marketing Nation Summit.

He has written the “Complete and Clear Guide to Account Based Marketing” and the “Definitive Guide to Marketing Automation.”

Therefore it is my absolute honor to welcome to the podcast Jon Miller!

Conversation points:

Jon, I have studied, short listed, purchased, and used so many of the platforms that you’ve been a part of creating… that I almost don’t even know where to start. 

  • So can you give us a quick journey through some of the companies that you’ve helped develop?
  • What’s your backstory? Is this a path that you set out on (to develop software) or did this path evolve?
  • Jon, I noticed that you are not shy about interviews, podcasts, and creating video content. And I think that is working very well for you. What would you say to other executives about creating content?

As mentioned, currently, you’re the CMO and Product Officer at DemandBase.

Any way you Google it or research it, you will find a list that says DemandBase is at the top of the list as a top ABM platform. You may also see Engagio on that list, which is now also a part of DemandBase. 

  • Can you tell us how that marriage of technologies between Engagio and DemandBase happened and what the synergies are?

I recently heard you describe Account Based Marketing as “fishing with spears rather than fishing with nets”. I love that visualization.

A company that I founded, Content Monsta, is based on helping companies fish with nets through inbound content, but recently (especially with the growth of our podcast services,) we see more opportunities to help clients create more targeted outbound content towards the accounts that they want to work with. 

  • What are some of the other creative ways that you have seen companies step into ABM?
  • Where does content fit into an Account Based strategy?
  • As a content producer, how do we help clients decide how wide or narrow their content should be when targeting a specific audience?
  • By the way, I love the DemandBase TV section of your website. I am going to absolutely use that as an example for my customers as to how content can be leveraged. I love it. – How did that initiative come about and how is it working so far?

Even considering your position Jon, you would be hard pressed to find anyone who loves to evangelize Sales and Marketing alignment than me. And as a company steps into Account Based Marketing, the need for this alignment typically becomes more apparent.

  • What are your thoughts on Sales and Marketing alignment as it concerns ABM?
  • Is this where the Account Based Experience concept comes in? Please give some insight on how we’ve evolved to Account Based Experience? 

Jon, Let me ask you a question about something that I think is a part of the wedge between Sales and Marketing.

Marketers, in my opinion, are not realizing the shifts in where a company’s revenue is coming from. We are often so focused on (and measured by) the top of the funnel, that we miss the opportunity to market to existing customers. And as a result, these organizations have the notion that these existing customers belong more to Sales than to Marketing.

  • How can we resolve some of these outdated thoughts on what marketing owns and should be measured by?
  • Jon, I’d like to ask you one “Get it Off Your Chest” Question: If there was one thing that you wish Marketers or Sales would grow to understand that would help them today, what would it be?
Before we go Jon, please share anything else that you have coming up – that the audience needs to know or where can we find you online?
 

Thanks for listening to The Business of Marketing podcast.

Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.

Podcast Interview Tips Article and YouTube featured image

The Three L’s Every Podcast Host Needs: Listen, Learn, and Lead

Too many new podcast hosts make the mistake of scripting every word – missing the heart of what makes podcasts work: real, unscripted conversation. This article explores how the best shows are built on curiosity, not checklists. Learn why Content Monsta’s producers say to ditch the pre-interview, bring just a few strong questions, and focus on the three L’s: Listen, Learn, Lead.

Read More »
Bruce Scheer BOM Season 4 YouTube Blog Thumbnail

How to Build a Revenue Machine by Aligning Sales and Marketing with Bruce Scheer

Bruce Scheer, author of Inspire Your Buyers, breaks down how sales and marketing misalignment kills deals in the final 30% of the buying process – and how a unified value narrative can transform your go-to-market strategy.

Read More »
Designing a Winning Podcast Structure: Lessons from Behind the Scenes Featured Image

Designing a Winning Podcast Structure: Lessons from Behind the Scenes

If your podcast or video content isn’t landing, structure may be the problem. At Content Monsta, we’ve learned that leading with a strong hook, cutting the fluff, and mapping out every element – from intros to promos – keeps audiences engaged and improves results. Here’s how to structure your content for maximum impact.

Read More »

    Stay Up To Date

    Get Content Marketing tips directly in your inbox by completing the form or connect with us on our social channels below.

Content Services

  • Content Strategy
  • Content Creation
  • Content Repurposing
  • Purchase Video Production Kits

Video Services

  • Video Podcast Shows
  • Remote Production
  • Short-form Video
  • Thought Leadership
  • Talking Head Video

Podcast Services

  • Audio Podcasts
  • Podcast Distribution
  • Video Podcast Shows
  • Remote Podcast Production
  • Produced-With-You Podcasts

Other

  • Blog
  • Partners
  • Case Studies
  • Audiobook Production
  • Business of Marketing Podcast

Content Monsta Logo

Content Monsta is a division of Judge Real Ventures, LLC

Privacy Policy  |  Support  |  Sitemap

© 2025 All Rights Reserved.