Digital Marketing Attribution Is Nearly Useless. What Do You Do Now?
Digital marketing attribution is on its last leg. For years it was the default way to judge what worked, and that era is almost over. The tracking it depends on
Develop a strategic flow of Video and Audio content
that repurposes into all of the content you need.
Engage | Educate | Drive Business
This process fills your social channels with unique content and empowers your sales teams with value to share.
Our system produces content with the purpose of driving business and growing your brand. As marketers, we go beyond being creative. We know that content has to be valuable to your audience in a way that educates and inspires them to take action.
When we produce pillar content, it is created in a way that gives birth to additional pieces of content such as e-books, infographics, web page content, blog articles, case studies, and white papers.
Digital marketing attribution is on its last leg. For years it was the default way to judge what worked, and that era is almost over. The tracking it depends on
Sabreen Haziq leads brand, community building, and creator innovation at Buffer, the social media management company known for radical transparency. She is also the founder and host of The Lavender
The brands that stay visible will be the ones that treat content as a connected system, not a stack of one-off posts. Every video, transcript, article, and piece of structured data should reinforce the others and point back to real expertise.