Does Your Company Know Its Theme? Theme Before Content with Guest Bruce Scheer

In The Business of Marketing Podcast by A. Lee Judge

The show is for the C-Suite, especially the CMOs! Does your organization know its company theme? On this episode, we welcome guest Bruce Scheer Go-to-Market Expert and creator of SalesConversation.com.

Before creating content, its important for a company, its sales team, and its marketing team to have a clear picture of the company’s theme. Bruce joins us to explain and give some direction on how organizations can create and benefit from having a clear picture of its theme.

Enjoy some great stories and examples as Bruce share’s his vast experience in dealing with large B2B organizations in bringing their solutions and products to market.

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