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In this episode, A. Lee Judge and Bernie Borges, Vice President of Global Content Marketing for iQor, discuss the effective podcast formats for brands and individuals. They cover various topics like recruiting the right guests, effective interviewing techniques, promoting a podcast, and leveraging it for B2B business development.
Bernie shares his experience hosting two different podcasts, while Lee provides tips to improve the reach and engagement of a podcast. They also talk about editing approaches to maintain a natural conversation flow while avoiding long breaks, and the importance of subscription and website promotion for maximum engagement.
Conversation points:
- Tips to improve podcast reach and audience engagement
- Benefits of networking with other podcasters
- Editing techniques for podcast spacing
- Podcast formats and effective interviewing techniques
- Platforms for advertising podcasts and turning guests into prospective clients
- Editing content and the importance of a website for SEO
- Subscription for a podcast and distinguishing solo shows, interview-style podcasts, and narrative format
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
Podcast Production Company Owners Talk “Red Flags” for B2B Podcasters
A. Lee Judge and Katie Brinkley talk about what they, as owners of podcast agencies, see when working with companies looking to podcast.
They discuss the “red flags” they look out for when companies approach them about starting a podcast.
How Much Does it Cost to Hire a Podcast Production Company?
A quick breakdown of what it should cost to hire a podcast production company to help you with your podcast production and promotion.
Design That Drives Action: Jim MacLeod on the Real Job of Visual Marketing
Jim MacLeod, author of The Visual Marketer, shares how design shapes marketing outcomes, the psychology behind effective visuals, and why marketers must learn the science of visual communication to stay competitive.
