Listen and Follow
View the Recording Session
Also find the podcast on all other popular listening platforms including Pandora, iHeartRadio, and Audible.
Robert Rose of The Content Advisory joins as we discuss the evolution of Content Marketing.
- Robert shares how companies can become the media companies that they need to be.
- We discuss ad campaign marketing vs content marketing.
- Robert helps us understand the multiple parts of Content Marketing, from strategy to production to analysis.
- We discuss some “Content Fails” and Robert gives advice on how to avoid them.
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
Podcast Production Company Owners Talk “Red Flags” for B2B Podcasters
A. Lee Judge and Katie Brinkley talk about what they, as owners of podcast agencies, see when working with companies looking to podcast.
They discuss the “red flags” they look out for when companies approach them about starting a podcast.
How Much Does it Cost to Hire a Podcast Production Company?
A quick breakdown of what it should cost to hire a podcast production company to help you with your podcast production and promotion.
Design That Drives Action: Jim MacLeod on the Real Job of Visual Marketing
Jim MacLeod, author of The Visual Marketer, shares how design shapes marketing outcomes, the psychology behind effective visuals, and why marketers must learn the science of visual communication to stay competitive.
