How Technology Has Changed Video Content Production

How Technology Has Changed Video Content Production for Businesses

In Blog by A. Lee Judge

Business video Content is becoming a central means of marketing for businesses. Video producers, both within agencies and internal creative teams, are now able to record, edit, finish and deliver a higher quality content at a lower cost. However, these technologies haven’t always been there. They have only happened in recent years behind camera technology advancements, super-fast networks, virtually unlimited storage, and higher bandwidth availability. Technology has greatly changed video content production for businesses.

According to Cisco, video will account for more than 80% of all internet traffic by 2022. With this in mind, businesses that want to leverage video should get to know the new possibilities and capabilities in the realm of visual content.

Corporate Video Production

With lower production cost and improved video quality, small and medium-sized businesses can get access to more production power than ever. According to industry research in the last few years, attaching a video in an email can increase its click-through rate and including a video on a website’s landing page can boost conversions. Along with the latest advancements in videography, businesses around the world can gain access to the leading technology and video production services.

A successfully implemented video strategy can boost a company’s online presence and is the deciding factor that will set their brand apart from the competition.

Professional Video Production is Within Reach

Today’s video production companies are successful because they are experts at editing and mechanical aspects of working a camera. The “expensive equipment” factor is less dominant because, thanks to advanced technology, they can now shoot high-quality videos with equipment that’s more affordable. You’d be surprised what kind of videos professionals can make with minimal recording equipment and gear.

Besides being good technicians, successful videographers also know how to deliver the message and inspire the viewer to take a specific action. They don’t just show up with the camera, record a video, and hope for the best, but bring their professionalism, ideas, unique perspectives, and experience. With technological advancements in the field, they have a wider range of solutions to bring to the table.

Due to disruptions to traditional marketing, digital media as a whole has been changed, and it can be seen clearly in social media. Networks like Facebook, Instagram, LinkedIn and Twitter changed the way businesses share and create their video content. Businesses now have to make sure they develop their video projects for many mediums, including mobile phones and connected devices. Knowing where your target audience spends most of their time and what kind of content engages them will tell you what kind of videos you should create. Otherwise, they will be leaving money on the table behind you.

“Besides being the technicians, we are also marketers, trainers, and even sales consultants, while video is a tool that we use to achieve our client’s goals.”

For example, our Content Monsta team spends time with clients to discuss their goals, design a strategic approach to achieving them, and agree on what the video will be. Besides being the technicians, we are also marketers, trainers, and even sales consultants, while video is a tool that we use to achieve our client’s goals.

The Cost of Video Content Production

The cost of getting a top-notch video production service is lower than ever. Those that believe it to be overpriced often don’t understand modern video production nor the true ROI video can provide. For example, a $2,000 90-second promotional video can lead to business content for multiple channels and can be remixed and repurposed into several additional pieces of content. A professionally-produced and well thought out corporate video has the ability to boost your operations in a matter of weeks or months. Videos affect people’s purchasing decision, as 64% of customers are more likely to buy a product after watching a video about it. So, along with the low cost of a $2,000 video you can receive an exponential return in sales.

Producing your own videos is a viable option, but only if your equipment, skills, and production methods are at a high level. Producing poor quality videos will only damage your brand’s reputation (which is something no brand wants), so you will need to turn to professionals for this matter. Corporate videos are there to reflect your brand and communicate the story behind it, so you must make sure they are professionally shot and well-produced, as well as clear, informative, eye-catching, and inspiring.

A well-produced video is worth spending some extra money (instead of hiring amateur and semi-professional videographers for less) because it will pay off and help you increase your sales. As for the exact cost, it is impossible to say how much producing a video might cost you as there is no one-size-fits-all solution. That is why it is important to communicate your ideas and budget to your video producer to give them a clear understanding of how creative they can get, the quality they can provide for the money, and make the development stage smoother.

Summary

Technological and digital revolutions have paved the way for smaller equipment and digital editing that lead to a boom in corporate video production. Editing has become a far more efficient and accessible process where videographers can optimize footage and decide on the final appeal of the video.

Video technology has changed video production for businesses in terms of offering a wide range of video solutions, accessibility, and lower production costs. We have come to a point where we see marketing and video existing in the same space due to better integration possibility. Even simple things, such as an “About Us” video on your company’s website can become an organic part of your entire marketing campaign. 

Video content is increasingly dominating the digital world. Due to the rapidly changing technology, businesses should always strive to find ways to leverage the emerging trends in video content production.

Want to learn more? Talk to a professional Content Monsta!